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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Jay Leno's Garage goes eco with Ricardo HyBoost

"Now before you turn away, this is not another boring hybrid car thing..." Despite the slightly defensive introduction from Jay, the latest episode of Jay Leno's Garage is actually pretty fascinating. The Ricardo HyBoost is a 2009 Ford Focus that has had a 1.1-liter engine swapped in for the stock 2.0-liter four. That might not get you performance enthusiasts out there fired up, until, that is, you hear that the 1.1L is also fed by both a turbocharger and an electrically driven supercharger for an instant-on "torque-fill" effect. Sounds about right, considering that Ricardo engineering is part of the genius behind the McLaren P1.
Perhaps most exciting of all, the Ricardo folks say that the package should run somewhere in the neighborhood of $1,100. A sort of performance-hybrid that makes sense for the frugal driver and the enthusiast one, then. There's a lot more to the HyBoost, all of which can be seen in the video below.

We drove the Ford Ranger | Autoblog Podcast #520

On this week's Autoblog Podcast, we discuss our recent trip to New Zealand to drive the global Ford Ranger. As always, we talk about the BMW i3 and a Jeep Wrangler with a whole suite of modifications from Omix-ADA and Rugged Ridge. Finally, we close the podcast with by spending your money. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #520The video meant to be presented here is no longer available. Sorry for the inconvenience.Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Ford Ranger and New Zealand BMW i3 Jeep Wrangler Unlimited Rundown 00:00:00 - Intro/New Zealand 00:11:28 - What We're Driving 00:22:30 - 4th of July Roadtrip Cars 00:30:00 - Spend My Money 00:33:35 - Outro Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts BMW Ford Jeep