1973 F250 4x4 Factory Highboy Project Truck on 2040-cars

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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford F-Series Super Duty prototype reduced to smoldering mess of aluminum and steel [UPDATE]

The most important bit of information you need to know after looking through our high-res gallery of images depicting a prototype 2016 Ford F-Series Super Duty pickup truck burning to the ground is that nobody was hurt. There were two engineers inside the vehicle when it caught fire, and both exited to safety.
That's the good news. The bad news is that the truck, which appears to have been testing in Death Valley, appears to be a total loss, minus, of course, whatever information Ford can glean from the conflagration - particularly tracing it back to its root cause. Besides that, we're also expecting the body of the next Super Duty to be hewn from aluminum, as is the case with its smaller brother, the brand-new F-150. Note the little aluminum droppings littering the roadway as apparent proof of that.
Our spy photographers report that it took just 21 minutes for the F-Series Super Duty to burn completely to the ground. The fire appears to have started in the driver-side front wheel well, spreading to engulf the entire front end in three minutes. We can't confirm the source of the blaze, but we're curious if the car's black vinyl cladding, meant to obscure the secrets within, contributed to the fire.

Ford and BraunAbility team up for wheelchair-accessible Explorer

BraunAbility, a creator of wheelchair-accessible vehicles that are usually based on minivans, has teamed up with Ford to create the MXV, a vehicle the company hails as the first of its kind. In addition to the obvious exterior modifications that include sliding doors, this Explorer-based mobility vehicle has removable driver and passenger seats and a powered ramp that nestles into the vehicle's floor. Modifications to the regular Explorer platform will allow wheelchair users to operate the MXV from the driver's position with the normal seat removed, ride along as a front passenger, or enjoy 56 inches of cabin height in the middle row, which is large enough to accommodate most power wheelchairs. Best we can tell, there are no changes to the Explorer's powertrain, which means a 3.5-liter V6 engine with 290 horsepower and 255 pound-feet of torque will provide motivation, not to mention 5,000-pounds worth of towing capacity. Fuel economy from the MXV matches that of the Explorer, with 17 city, 24 highway, and 20 combined. The twin-turbo EcoBoost V6 isn't available. Unfortunately, all-wheel drive also isn't available from BraunAbility due to the lowered floor necessary to make the vehicle large enough to work as a proper mobility vehicle. Even so, the Explorer looks like a pretty nice platform with which to build such a wheelchair-accessible vehicle, with good looks, good driving manners, and the kind of rugged looks you can't find in a minivan. Expect to see the MXV at BraunAbility dealers this fall, but don't expect to be first in line. Vehicle No. 1 has been promised to wounded veteran Mike Delancey, a United States Marine paralyzed by a sniper's bullet while serving in Iraq in 2006. Take a look at the images above, and feel free to peruse the press release for all the details below. Related Video: BraunAbility – the World Leader in Mobility Vehicles – Selects Ford Explorer to Create First-Ever Wheelchair-Accessible SUV • BraunAbility introduces its first-ever wheelchair-accessible sport utility vehicle – the BraunAbility MXV™ • BraunAbility-customized Ford Explorer – the best-selling SUV in the U.S. for the last 25 years – will be the company's first mass-produced wheelchair-accessible SUV • BraunAbility revolutionized what independence means to wheelchair users, and has established itself as a world leader in the mobility business DEARBORN, Mich.