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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Recharge Wrap-up: Atieva making EV with former Tesla talent, Holland lowers PHEV incentives

A reduction of tax incentives on company cars in Holland is expected to put the brakes on plug-in hybrid sales. Cars are taxed at an average of 25 percent, with plug-in hybrids taxed at just seven or 14 percent, depending on emissions. Taxes on PHEV company cars will increase to 14 and 21 percent. With company car leases making up a third of vehicle sales in 2014, the uptake on PHEVs "will likely go back to regular volumes," according to Volvo's Christiaan Krouwel. It could be a boon for battery electric cars, as their tax rate will remain at four percent for company cars. Read more at Automotive News Europe. Ford is testing cylinder deactivation in its 1.0-liter EcoBoost engine. On-road prototype testing has shown improvements in fuel economy of as much as six percent. Ford engineers developed a system using a new dual mass flywheel, pendulum absorber, and tuned clutch disc to allow cylinder deactivation under a wider range of speed and engine loads with less NVH. "The highest priority in the development of new combustion engines for automotive applications is the ongoing reduction of fuel consumption," says Ford's Andreas Schamel, presenting Ford's findings to the Vienna Motor Symposium. Read more at Green Car Congress or in the press release from Ford. Atieva is building an EV with the help of numerous former Tesla employees. The Silicon Valley-based startup was founded in 2007 by a former Tesla vice president, and its roster includes 12 other former Tesla employees. Already well funded, Atieva is now looking to fill its ranks with more talent, with 32 engineering positions, two recruiter positions and other job openings posted at its website. As for the EV it is working on, Atieva says it is "redefining what a car can be, by building an iconic new vehicle from the ground up." Read more at Charged EVs. Testing shows that Joule ethanol, made from recycled CO2, meets standards for use in the US and Europe. In partnership with Audi, Joule has been working toward making its recycled CO2 fuels ready for commercialization. "We are pleased to achieve another critical step towards our planned near-term delivery of fuel-grade ethanol from recycled CO2," says Joule President and CEO Serge Tchuruk. "Using waste CO2 as a feedstock, our technology has the two-fold advantage of reducing greenhouse gas emissions and producing cost-competitive, drop-in fuels." Joule will use these test results to get government approval for the use of its ethanol in highway fuel.

Ford announces first non-pursuit-rated police car ever

Ford announced its first non-pursuit-rated Police Interceptor ever, based on the Taurus, which employs the smaller 2.0-liter EcoBoost four-cylinder engine in place of similar pursuit-rated Police Interceptors powered by naturally aspirated 3.5-liter and 3.7-liter V6s and the top-spec 3.5-liter EcoBoost V6. Officially called the Special Service Police sedan, the car was commissioned at the request of law-enforcement agencies that desire a more fuel-efficient vehicle for detectives, administrators and campus police, who don't necessarily need pursuit-rated vehicles.
The 2.0-liter EcoBoost engine produces 240 horsepower and 270 pound-feet of torque, but more importantly, it allows the SSP sedan to achieve somewhere in the neighborhood of 22 miles per gallon city and 32 mpg highway, which are the civilian 2.0-liter Taurus' official EPA ratings. Ford estimates that the SSP sedan will get 20 mpg city, 30 mpg highway and 23 mpg combined, with the help of Active Grille Shutters that open to allow more cooling air through to the radiator, or close to optimize aerodynamics and fuel economy. Those numbers compare favorably to the discontinued Crown Victoria-based Interceptor's 14 mpg city and 21 mpg highway and the newer Taurus-based cars equipped with V6s, the most fuel efficient of which gets 18 mpg city and 26 mpg highway.
If it was driven 90,000 miles over the course of three years, a 2.0-liter SSP sedan would save law enforcement agencies $5,042.92 versus the Crown Vic, Ford estimates. The EPA is expected to post official fuel-economy numbers for the SSP sedan in December. Until then, read the press release below for more information.