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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Introducing the 1965 Ford Mustang

Put on your space suits and diving bell helmets, for it's time to step into a time capsule. The 50th anniversary of a historic model, like, say, the Porsche 911 this year, is certain to bring flights of nostalgia. This historical trip with the 1965 Mustang, though - preliminary hype for next year's anniversary, we know - is a swell museum exhibit for anyone who enjoys bygone days of the automobile.
Lee Iaccoca gave a speech to motoring journalists on April 1, 1964 at the New York World's Fair to introduce a sporty car for younger drivers. His opening line: "Good morning, ladies and gentlemen. Welcome to one of the proudest moments of our lives." The company was so excited by what it had made that the Mustang was Ford's first "International Press Introduction," being introduced to some 2,000 journos around the world on the same day in the US and 11 European cities. Even through its difficult points, no one at the time could have known how well the Mustang would acquit that pride.
After the intro, the press drove Mustangs 750 miles from New York to Dearborn, MI, reading press kits that touted features like the "vertical, three-sectional taillights/turn signals," "170" six-cylinder engine with 101 horsepower and the available Cruise-O-Matic transmission.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.