No Reserve 1998 Ford F-150 Xlt Extended Cab Pickup 3-door 4.6l V8 4wd on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Why Ford's Alan Mulally would be right for Microsoft, or any company

That Mulally was seriously being considered says a great deal about Microsoft and Mulally.
It appears that the chatter about Ford CEO Alan Mulally possibly leaving early to take over as CEO of Microsoft is losing air pretty fast. What's pretty interesting is that it got any traction in the first place.

Seinfeld's Porsches, '61 Ferrari lead the way at Gooding Amelia Island sale

If you're in the market for a sports car with celebrity provenance or just an incredibly well-preserved high-performance machine, then you'll want to check out Gooding & Company's Amelia Island auction in Florida on March 11. The highlight of the sale is likely 18 cars, mostly Porsches, from Jerry Seinfeld's collection, but there's more to see than just the comedian's sporting metal. While several of Seinfeld's cars carry auction estimates in the millions, they aren't the most valuable at the sale. That honor falls on a 1961 Ferrari 250 GT SWB California Spider, which could sell for between $15 million and $17 million. This one is among the 37 examples with covered headlights, and it has some theatrical provenance after appearing in the Sophia Loren film Yesterday, Today, Tomorrow. If your tastes skew more American, then one of 31 Ford GT40 MKI road cars is also among the lots. Gooding expects the rare coupe to sell for between $3.2 million and $3.6 million. Ford originally used this GT40 for dealer promotions, but it eventually fell into private hands. Even today, its multiple owners have only covered around 3,200 miles in it. Gooding also expects a 1931 Duesenberg Model J Disappearing-Top Convertible Coupe with a body by Murphy to bring $2.5 million to $3 million. The auction house claims this might be the "most original" example left because of a history of owners who kept it for long periods – and the vehicle never needed a complete restoration. Some lots carry more attainable estimates like $35,000 for a 1962 MGA. You can check out all the listings on Gooding's online catalog and some of the highlights in the gallery above. You've probably read the news about Seinfeld's Porsches, but here's a refresher: The collection includes amazing cars like a 550 Spyder, 917/30 Can-Am Spyder, and a 718 RSK. Related Video: