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The history and future of the Ford Bronco

Some have suggested that the Bronco's demise was hastened by the fallout from the O.J. trial.
Twenty years ago today, ex-NFL linebacker Al "A.C." Cowlings drove his friend and onetime running back Orenthal James "O.J." Simpson on a parade lap of the Los Angeles highway system and onto an ignoble page of the history books. If you're in your late 20s or older, or a fastidious young student of 1990s American history, you're absolutely aware that Al and O.J.'s steed for the 'chase' was a white Ford Bronco. The white Ford Bronco, even.

Detroit and Silicon Valley: When cultures collide

Culture is a subject that rarely, if never, gets discussed when traditional auto companies buy — or hugely invest — in Silicon Valley-based companies. The conversation surrounding the investments is usually about how the tech looks appealing and how it's an appropriate step to move the automakers toward autonomy. Culture — the way things are done, the expectations, and the approaches — is something that is overlooked only at one's peril. The potential cultural gap is almost always evident in the obligatory photos of the participants in these deals, with is essentially a photo op of auto execs with their Silicon Valley counterparts. The former — rocking jeans and no ties — look like parochial school kids playing hooky. Don't worry: The regimental outfits will be back in place once they get back in the Eastern time zone. Consider what happened back in 1998 when Daimler bought Chrysler. First of all, there was a denial in Detroit that it happened. It was positioned as a "merger of equals." Which it wasn't. In any corporate situation, when one has more than 50 percent of the business, it owns the whole thing. And the German company was in the proverbial driver's seat. People who were around Auburn Hills back then kept their heads down and their German Made Simple books at hand. Things did not go well. Daimler had had enough by 2007, when it offloaded Chrysler to Cerberus Capital Management — which brought ex-Home Depot CEO Bob Nardelli into the picture, which is a story onto itself. But when you think about the Daimler-Chrysler situation, realize that these were two car companies (at least the Mercedes part of the Daimler organization), so they had that in common, and the language of engineers is something of an Esperanto based on math, so there was that, too. Yet it simply didn't work. It doesn't take too many viewings of HBO's Silicon Valley to know that the business people in that part of the world are far more aggressive than people who ordinarily head and control car companies in Detroit. About 20 years ago, a book came out about the founder of Oracle titled The Difference Between God and Larry Ellison* - and the asterisk on the book jacket leads to: God Doesn't Think He's Larry Ellison. It would be hard to imagine a book about a Detroit executive, even a book that had the decided bias that the tome about Ellison evinces, that would be quite so searing. Sure, there are egos. But they are still perceived to be, overall, "nice" people.

Ford halves summer shutdown, ramps SUV production

For the third consecutive year, Ford is reducing the length of its summer shutdown for several factories to keep up with high demand for some models. This year, the decision means 40,000 more units of popular trucks and crossovers like the F-Series, Edge, Escape, and Explorer. Rather than the normal two-week break, workers at the Chicago, Dearborn Truck, Kansas City, Kentucky Truck, Louisville, and Oakville factories will only get a week off starting on June 29. Additionally, 10 plants for producing components to support these assembly lines will also have the shorter vacation. The rest of the Blue Oval's manufacturing locations will shutdown from June 29 to July 10 for maintenance and retooling. According to Ford, the decision comes because of low inventories and high demand on some of its popular models. The 2015 F-150 is lasting around 20 days at dealers, and the Edge spends an average of 10 days before being sold. Ford is hardly alone in deciding to keep locations open during the normal summer break, though. FCA recently made the decision not to shutdown four assembly plants and all of its factories for components to keep up with demand for models like the Jeep Cherokee, Grand Cherokee, and Dodge Durango. Related Video: FORD REDUCES SUMMER SHUTDOWN TO MEET DEMAND FOR FORD F-SERIES TRUCKS, EDGE, ESCAPE AND EXPLORER JUN 2, 2015 | DEARBORN, MICH. In response to increased customer demand, Ford will add capacity this summer to produce its most popular trucks and utilities Ford will shorten its summer shutdown from the traditional two-week summer shutdown to one week for a majority of North American assembly plants, increasing production by close to 40,000 units In April, Ford F-150 was turning at just 20 days on dealer lots, Edge sales were up 78 percent, and Escape and Explorer remained in tight supply. 2016 Explorers are now hitting dealer lots In response to customer demand for Ford's newest products, the company this year will produce close to 40,000 extra units by idling select plants for only one week during what has been the traditional two-week summer shutdown.. "To meet surging customer demand for our top-selling trucks and utilities, we are continuing to run our North American facilities during the traditional two-week summer shutdown in order to add close to 40,000 units," said Bruce Hettle, Ford vice president, North America Manufacturing.