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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Detroit Three to lose dominance of North American auto output in 2017

DETROIT — North American vehicle production by the unionized Detroit Three automakers will fall behind the combined North American output of Tesla and automakers from Europe and Asia for the first time this year, IHS Markit forecast on Wednesday. In 2017, the Detroit Three could build 8.6 million vehicles in North America, while Tesla and foreign automakers build 8.7 million, IHS Markit analyst Joe Langley said. By 2024, the gap will widen, with Asian and European automakers and Tesla combining to build about 9.8 million vehicles in North America. General Motors, Ford and the North American operations of Fiat Chrysler Automobiles NV will combine to build 8.1 million vehicles, down 6 percent from this year. Mexico is on track to increase its share of North American vehicle production, Langley said, moving to 4.5 million vehicles a year by 2024 from about 4 million vehicles currently. The milestone for the growth of Tesla and foreign automakers in North America comes as the Trump administration is pushing to limit imports of vehicles from Mexico in negotiations to overhaul the North American Free Trade Agreement. The declining share of North American vehicle production for the Detroit automakers also challenges U.S. and Canadian unions that represent their workers. Canadian workers are on strike at a GM factory in Ontario to protest the automaker's decision to cut jobs and move to Mexico some production of sport utility models built there. Foreign automakers over the past year have announced plans for a wave of new or expanded plants in North America, while Tesla is ramping up to build as many as 500,000 cars a year at its plant in Fremont, Calif. Often referred to as "transplants," the foreign-owned factories are poised to become the mainstream of the North American auto industry. Automakers are increasingly using factories in China or Mexico to build vehicles that used to be assembled solely in the United States, Langley said. He cited as an example Ford's decision to shift production of the Focus small car for North America to a Chinese assembly plant. Reporting by Joseph WhiteRelated Video: Image Credit: Reuters Plants/Manufacturing Chrysler Ford GM

Ford upgrade kit takes Focus ST to 275 hp and 296 lb-ft

If you drive a 2015 Ford Focus ST but are already jealous of the 345-horsepower 2016 Focus RS that's on the horizon, Ford Performance has a new upgrade kit that could be a great compromise. Developed by the Blue Oval experts at Mountune, the MP275 setup takes the hot hatch's output to 275 hp and 296 pound-feet of torque when running on 93-octane fuel. Those are gains of 23 hp and 26 lb-ft, respectively. Providing much of the kit's extra oomph is a recalibrated ECU with more aggressive engine mapping. The company claims that the upgrade also improves throttle response, and it keeps the Focus ST 50-state emissions legal. In addition, customers get a Mountune high-flow intercooler, a new air intake, and all of the necessary hardware to mount the components in the engine bay. For those concerned about reliability, when an authorized Ford Performance technician installs the parts, the Focus maintains the factory warranty. The MP275 kit currently retails for $1,900 on the Ford Performance website. For added protection during harsh weather, customers can also get an end cap for the cone air filter for $15. Related Video: Ford Performance Upgrade Kit for 2015 Focus ST Boosts Output to 275 Horsepower, 296 Lb.-Ft. Torque • Ford Performance mountune Focus ST kit for 2015 optimizes performance without sacrificing reliability • Sold through Ford Performance Parts, the kit maintains the base car's factory-backed three-year/36,000-mile warranty • Package adds 23 horsepower and 26 lb.-ft. of torque DEARBORN, Mich., Aug. 18, 2015 – Focus ST customers can get more performance out of their vehicle thanks to a new kit from Ford. And on that front, the new Focus ST mountune upgrade kit delivers in spades. The idea of a street-legal, reliable, largely stock 2.0-liter four-cylinder engine making nearly 300 lb.-ft. of torque might have seemed ludicrous 10 years ago, but the components of the MP275 Focus ST performance upgrade not only combine to produce up to 296 lb.-ft. of torque with 93-octane fuel, they are designed for maximum reliability as well. "The 2015 Focus ST MP275 upgrade is the latest addition to Ford Performance's vast Focus and Fiesta performance catalog that gives enthusiasts the components they need to take their car to the next level," said Adam Gair, product manager, Ford Performance.