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Ford halves summer shutdown, ramps SUV production

For the third consecutive year, Ford is reducing the length of its summer shutdown for several factories to keep up with high demand for some models. This year, the decision means 40,000 more units of popular trucks and crossovers like the F-Series, Edge, Escape, and Explorer. Rather than the normal two-week break, workers at the Chicago, Dearborn Truck, Kansas City, Kentucky Truck, Louisville, and Oakville factories will only get a week off starting on June 29. Additionally, 10 plants for producing components to support these assembly lines will also have the shorter vacation. The rest of the Blue Oval's manufacturing locations will shutdown from June 29 to July 10 for maintenance and retooling. According to Ford, the decision comes because of low inventories and high demand on some of its popular models. The 2015 F-150 is lasting around 20 days at dealers, and the Edge spends an average of 10 days before being sold. Ford is hardly alone in deciding to keep locations open during the normal summer break, though. FCA recently made the decision not to shutdown four assembly plants and all of its factories for components to keep up with demand for models like the Jeep Cherokee, Grand Cherokee, and Dodge Durango. Related Video: FORD REDUCES SUMMER SHUTDOWN TO MEET DEMAND FOR FORD F-SERIES TRUCKS, EDGE, ESCAPE AND EXPLORER JUN 2, 2015 | DEARBORN, MICH. In response to increased customer demand, Ford will add capacity this summer to produce its most popular trucks and utilities Ford will shorten its summer shutdown from the traditional two-week summer shutdown to one week for a majority of North American assembly plants, increasing production by close to 40,000 units In April, Ford F-150 was turning at just 20 days on dealer lots, Edge sales were up 78 percent, and Escape and Explorer remained in tight supply. 2016 Explorers are now hitting dealer lots In response to customer demand for Ford's newest products, the company this year will produce close to 40,000 extra units by idling select plants for only one week during what has been the traditional two-week summer shutdown.. "To meet surging customer demand for our top-selling trucks and utilities, we are continuing to run our North American facilities during the traditional two-week summer shutdown in order to add close to 40,000 units," said Bruce Hettle, Ford vice president, North America Manufacturing.

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Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.