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2016 Ford Explorer embarks at the LA Auto Show

Twenty-five years since its debut in 1990, Ford will celebrate a quarter century of Explorer models next year with the debut of a refreshed 2016 model at the 2014 Los Angeles Auto Show on November 19. The Blue Oval is keeping mum on hard details about the updated SUV for now, but the brand promises, "a new look, added capability and additional driver-assist technology," in its announcement.
Company marketing boss Jim Farley elaborated a little more on what to expect. "The new Explorer is still the SUV America fell in love with - a vehicle built for the perfect family adventure," he said in the release that you're welcome to read down below.
An updated Explorer is a pretty big deal for Ford's bottom line. Worldwide, SUVs and crossovers account for about 23 percent of Ford's sales, and the segment is projected to grow to around 29 percent by 2020. Ford further says that SUVs and CUVs are the world's quickest growing segment with demand up 88 percent since 2008.

Ford hires France's former first lady

Celebrity endorsements are nothing new in the auto industry, but Ford is hoping that putting one of France's best-known faces into an odd new ad might get buyers there to consider a Blue Oval rather than a Peugeot or Renault. The company has hired France's former First Lady, singer, and model Carla Bruni to take on the role of an aggressive soccer coach in the new ad. The idea behind the campaign is to get buyers to think about a big switch too. According to Automotive News, Ford holds just a 4.3 percent market share in France. Meanwhile, PSA Peugeot-Citroen has 26 percent, and Renault holds 30 percent. With such a huge discrepancy, even a few tenths in Ford's favor would likely be considered a victory. Ford's actual commercial is an odd piece of auto advertising, though. Not a single vehicle appears in the whole thing, and there isn't a bit of Blue Oval branding on it, either. Although, a link at the end does go to a page for the automaker. You can still watch the video, even if you don't speak French; just be sure to turn on the closed captions.

‘Ford v. Ferrari’ hype prompts Ford to open its Le Mans GT40 vault

“Ford v Ferrari,” the big-screen adaptation of a book about the famous rivalry over racing supremacy in the 1960s, opens next week, and the fevered anticipation has prompted Ford to revisit that period of its storied history by opening its GT40 Le Mans vault. Literally. The Detroit Free Press reports that a group of Ford executives and staffers gathered this week at the Ford Engineering Laboratory in Dearborn to view vintage artifacts from the years-long duel between the intercontinental automakers and reminisce. Those archives contain an incredible 3 miles of shelving, a video vault maintained at 41 degrees and an actual safe. The archives manager reportedly wore protective white gloves and removed the only known copy of the original plans for the GT project. Also shown was an exact replica of the GT40 driven by Bruce McLaren at the 24 Hours of Le Mans in 1966, the year Ford finally vanquished perennial winners Ferrari form the victory podium. It was created and used for the film, with more than 500 miles added to the odometer during filming. Directed by James Mangold (“Walk the Line,” “The Wolverine”) and produced by 20th Century Fox, the film hits theaters Thursday and opens wide Nov. 15. ItÂ’s based on A.J. BaimeÂ’s 2009 book “Go Like Hell: Ford, Ferrari and Their Battle for Speed and Glory at Le Mans.” The film predictably takes some liberties with the real-life story and characters. It focuses on the relationship between Carroll Shelby (played by Matt Damon), whom Henry Ford II and Lee Iacocca charged with developing a Ferrari-beating GT, and maverick British driver Ken Miles (Christian Bale). The Blue Oval had no involvement in the making of the film, beyond offering up archival material for background research. “It was, wow, especially if you had to go out and service a car during a pit stop,” Mose Nowland, a retired mechanic and sports car engineer who worked on the GT40 Le Mans program and spent 57 years with Ford, told the Freep. “Your hip pockets are only several inches away from cars going by at 160 mph.” Read the full Freep story here.