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Autoblog Minute: VW Emissions Scandal, New Ford Super-Duty

We got our first looks at look at Ford's new Super Duty truck lineup this week but it's Volkswagen that has been dominating the news cycle, as Matthias Muller is named CEO of the embattled automaker. Autoblog's Senior editor Greg Migliore reports on the recap edition of Autoblog Minute. Show full video transcript text [00:00:00] We got our first looks at look at Ford's new Super Duty truck lineup this week but it's Volkswagen that has dominated the news cycle as Matthias Muller is named CEO of the embattled automaker. I'm Senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. Super Duty is new for 2017. Our first look at these heavy duty trucks showed increased cab space for passengers, and [00:00:30] a lighter aluminum frame. Ford insists these changes will provide customers with increased towing capacity and fuel efficiency. The all-new Super Duty will be built at Ford's Kentucky Truck Plant, and it goes on sale in late 2016. Now, in case you missed it Volkswagen is under fire for gaming EPA emissions testing. A massive government recall is in the works and the world's top-selling automaker is looking at significant losses in both car sales and its stock value. On top of losing billions of dollars, Volkswagen is also facing [00:01:00] legal issues. And this week we saw Martin Winterkorn step down as CEO of Volkswagen Group. These changes mark just the beginning of VW's arduous process of rebuilding consumer trust. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday, plus some added insight on the Buick Cascada and its pricing strategy. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."