2013 Ford F-150 Lariat on 2040-cars

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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

NHTSA probing 2000-2003 Ford Taurus and Mercury Sable models over throttle issue

A potential issue with the speed control cable collar has got the 2003-20003 Ford Taurus and Mercury Sable under the spotlight of the National Highway Traffic Safety Administration. If the collar breaks it can cause the throttle to be stuck open.
The issue is limited to vehicles with the 3.0-liter V6 Duratec. There are just 50 complaints so far out of 310,000 cars, but the NHTSA has begun an investigation into whether a recall should be issued.

Autoline streaming live from Detroit Auto Show right now

As you can already see, the Autoblog team is digging deep to bring you everything from the Detroit Auto Show media days today and tomorrow, with obsessive coverage of all of the new sheetmetal, hot concepts and industry news. But we're hardly alone in Cobo Hall, and our friend John McElroy and his Autoline team have fired up a live video webcast with interviews from the show floor that you can watch right now by scrolling below. The daily streaming broadcasts start at 1:00 PM Eastern today and tomorrow, with a large number of A-list executives, designers, and product planners from both domestic and foreign automakers are expected to sit in. Interviewees scheduled to appear include Al Gardner, President and CEO of Chrysler; David Zuchowski, brand-new President and CEO of Hyundai Motor America; Doug Scott, Truck Group Marketing Manager at Ford; and Peter Schreyer, President and Chief Design Officer at Kia. For the live feed and a full list of guests for both days, scroll below. Live broadcast by Ustream [Pop-out Chat Window] Day One Al Gardner, President and CEO, Chrysler Brand Ludwig Willisch, President and CEO, BMW of North America Doug Scott, Truck Group Marketing Manager, Ford Tim Mahoney, Chief Marketing Officer, Global Chevrolet Heiko Schmidt, Head of C-Class Product Planning, Mercedes-Benz USA Filip Brabec, Product Planning Manager, Audi of America Day Two Bob Ferguson, Senior Vice President, Global Cadillac Dave Zuchowski, President and CEO, Hyundai Motor America Mike Manley, President & CEO, Jeep Brand Peter Schreyer, President and Chief Design Officer, Kia Tom Kearns, Chief Designer, Kia Design Center America Jim Lentz, COO, Toyota Motor NA Tony Nicolosi, President & CEO, Volvo Cars North America Jose Munoz, Executive VP & Chairman, Nissan Americas Auto News Detroit Auto Show Audi BMW Chrysler Ford Kia Videos Detroit Autoblog 2014 Detroit Auto Show autoline Peter Schreyer