2013 Ford F-150 on 2040-cars

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2014 Ford Fiesta Titanium

You might not be interested in owning a subcompact (B-segment) hatchback for $20,000. Let's be clear from the get go here: there are any number of reasonable arguments for staying away from the highest-content versions of these small cars. Ford's player in the B-segment arena is the newly updated 2014 Fiesta, and the Titanium trim represents the most luxurious instantiation of the model. We recently were loaned a Fiesta Titanium for a week, whose final sticker price hit $20,390, with navigation being the only standalone option added to the bottom line. By way of comparison, the most basic version of the all new, one-segment-up Mazda3 hatchback costs $19,740 with delivery and destination accounted for, and no options added on.
Hold on to that thought for a moment, we'll get back to it.

Trump takes potshots at Ford in Flint

Doubling down on his general dislike of everything south of the Rio Grande, Republican presidential hopeful Donald Trump took aim at local favorite Ford during his first campaign visit to Michigan yesterday. "Ford is building a $2.5 billion plant in Mexico," Trump told a standing-room-only crowd in Birch Run, MI, yesterday evening. "I'll actually give them a good idea. Why don't we just let the illegals drive the cars and trucks right into our country?" This is not the first time real estate mogul turned reality TV star has whined about Ford's Mexican factory plans. Previously, he promised that if he were elected, he'd levy a 35-percent tax against Mexican-built Fords. Then, as he has here, Trump failed to address other automakers selling Mexican-built vehicles in the US, including Detroit-based General Motors as well as foreign brands like Volkswagen, Nissan, and Toyota. "I would say, the deal is not going to be approved, I won't allow it. I want that plant in the United States, preferably here," Trump said, with Bloomberg reporting his comments were meant with chants of "USA." Ford announced the $2.5-billion Mexican investment in April, saying it'd build two factories to produce transmissions and engines. In response to Trump's criticism of the deal, the Dearborn-based automaker was quick to point out that it hasn't exactly been stingy about building its business here in the US. "We are committed to leveraging our global manufacturing footprint and will continue to invest where it makes the best sense for our business," Ford spokesman Karl Henkel told Bloomberg. "We are proud that we have invested $6.2 billion in our US plants since 2011 and hired nearly 25,000 US employees." Related Video:

Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.