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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

2017 Ford GT spied in the raw

The Ford GT supercar is finally going outside to play, and it has been captured for the first time prowling the streets near Ford's compound in Dearborn, MI. Due in late 2016, the GT has been one of Ford's most closely guarded projects and was developed under a veil of secrecy. The prototype revealed at the Detroit Auto Show stunned enthusiasts, and these shots illustrate that it's making the leap to production reality. As our spy shooter wryly notes, the mule captured in these photographs looks like a Mad Max prop. It's colorless, is missing key body parts – note the ringless taillights and lack of a rear bumper or diffuser. It also looks to be even lower to the ground than the concept from the Detroit show. It appears to have different mirrors and windshield wipers. The lack of some body panels also calls out the exhaust pipes, which look like tail guns in these shots. Otherwise, this test car looks just like the auto show star, and sans paint it manages to appear even more sinister. Though these spy shots indicate the GT is on track for production, Ford has been pretty up front about what the car will be when it arrives in showrooms. We know it will have a twin-turbo EcoBoost V6 paired with a seven-speed dual-clutch gearbox. It will make extensive use of carbon fiber and feature a driver-oriented, contemporary-styled interior. Canadian company Multimatic will build the GT. The Le Mans-inspired supercar is the standard-bearer for Ford's renewed performance push. The automaker plans to roll out at least 12 sporting cars by 2020 as it looks to lure new buyers to its fold. Ford also using developments from these high-end cars to improve its lineup, and will it spread aerodynamics and materials technologies across its portfolio. "It's another proof point about how serious we are in developing innovation through performance," Ford product chief Raj Nair has said. Related Video: Featured Gallery 2017 Ford GT Spy Photos View 25 Photos Related Gallery Ford GT Concept: Detroit 2015 View 45 Photos Image Credit: Chris Doane Automotive Motorsports Ford Coupe Performance Supercars

Ford Sync 3 launches this summer on 2016 Escape, Fiesta [w/video]

The days of MyFord Touch are nearly over. Ford unveiled its brand-new Sync 3 infotainment system late last year, and has now announced that the first vehicles to receive this tech will be the 2016 Escape and Fiesta, this summer. The big improvements for Sync 3 include faster response time, better voice command integration, more logical controls, and a more intuitive interface. Those were all the key complaints of MyFord Touch – especially the response-time issue. Furthermore, future Sync 3 updates can be downloaded via WiFi. Sync 3 ditches the Microsoft-sourced software that powered MyFord Touch. Instead, Ford uses the Blackberry-owned QNX system. Ford will update its full range of vehicles in the near future, with complete integration by the end of the 2016 calendar year. Lincoln will get this tech, too, but with a slightly different look. Have a look at Sync 3 in the video below, and scroll down for Ford's official press blast. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ALL-NEW FORD SYNC 3 CONNECTIVITY SYSTEM LAUNCHING ON 2016 FORD ESCAPE AND FIESTA THIS SUMMER – SYNC® 3 – Ford's all-new communications and entertainment system – features faster performance, conversational voice recognition, intuitive smartphone-like touch screen and easier-to-understand graphical interface – Other new features include seamless integration of AppLink™ for a simple way to control smartphone apps, Siri Eyes-Free capability for Apple iPhone, software updates via Wi-Fi, and enhanced 911 Assist® for subscription-free emergency calling in the event of a significant accident – SYNC 3 to launch in North America on 2016 Ford Escape and Fiesta – on sale this summer – providing a safer way for Ford customers to connect their smartphones while keeping their eyes on the road and hands on the wheel DEARBORN, Mich., June 2, 2015 – Ford announced today its all-new SYNC® 3 technology debuts this summer in North America on the 2016 Ford Escape and Fiesta. The new communications and entertainment system is faster and easier to use with enhanced response to driver commands. With the debut of SYNC 3 for Escape and Fiesta, Ford is launching its newest in-car connectivity technology as an option in one of its highest-volume vehicles, Escape, and in its most affordable car, Fiesta.