2012 Ford F150 Xlt on 2040-cars

Auto blog

2017 will be the year the connected car becomes a reality

2016 was full of talk of autonomy, but little action beyond crazy, futuristic concept cars and announcement after announcement from automakers. If this year's CES is any indication, 2017 is going to focused on connectivity. More than that, CES showed that traditional barriers between automakers are breaking down in favor of universal and open source technology standards that will benefit both consumers and developers. CES, traditionally a showcase for the latest and greatest technology and gadgets like flat-screen refrigerators or televisions that broadcast in the fifth dimension, has become so intwined with the auto industry that we at Autoblog cover it like any other auto show. At every CES event I attended and nearly every booth I went to, there was some talk, display, or demonstration of how cars will connect to your phone and your home, and eventually each other. It seems we're heading toward the tech singularity where all devices work under one cohesive ecosystem – the Internet of Things, if you like. The difference between autonomy and connectivity is how real the latter feels because so much of the connected tech on display at CES is either here already or will be here by the end of the year. There were dozens of demos, both big and small, that allowed us to test and explore what's on the horizon. Bridging the gap between home and car, Ford is integrating the Amazon Alexa personal assistant straight into its vehicles. That means you'll be able to talk to Alexa in your car just like you would through an Echo or Dot at home. It also means you can shop on Amazon by voice while you're driving (since that wasn't convenient enough already). Samsung is developing smartwatch applications for Ford, BMW, and others. Toyota is adopting Ford's SmartDeviceLink smartphone connectivity system for its vehicles. That means developers can have one app that works across multiple infotainment systems. The Linux Foundation is developing an open-source operating system that will be free to use, making it easier for developers to connect smartphones and apps across multiple manufacturers' systems. Automotive Grade Linux, or AGL, is available for download right now. Major automakers like Toyota and Daimler (who usually are set on competing with one another) are partnering to further the development of the project. Bosch, Hyundai, and Chrysler showed connected car concepts at CES that preview the future of automobiles.

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

First 500 European Ford Mustangs reserved in 30 seconds [w/video]

We're pretty sure that any initial concerns Ford had about selling the redesigned Mustang in Europe have been lessened considerably, after the first 500 Euro-spec 2015 Mustangs were been reserved in just 30 seconds. Moreover, 9,300 people attempted to snag one of the coveted orders for the all-new muscle car. Yes, Mustang, you should do quite well across the pond.
The registration event was held during the UEFA (pronounced yu-eh-fa) Champions League Final between Real Madrid and Atlético Madrid.
"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, VP of marketing, sales and service for Ford's European outfit. "It was a truly special way to kick off the Ford Mustang era in Europe."