2012 Ford F-150 on 2040-cars

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Experts wonder if aluminum F-150 gives Ford a real advantage

There's no doubt that Ford is taking a risk in producing the body of its upcoming new F-150 pickup truck in aluminum. What is up for debate, however, is whether aluminum was a wise risk to take in the first place. Wards Auto took the opportunity to poll some experts on the subject of aluminum versus steel in the automotive sector, with somewhat unsurprising results.
Richard Schultz, a project consultant at Ducker Worldwide, which bills itself as "a leading aluminum industry consultant (though they also deal in steels), suggests that the potential drawbacks to aluminum - higher costs, lower supply - aren't really impediments to the auto industry's increased acceptance of the lightweight metal.
Similarly, Randall Scheps, global automotive marketing director for Alcoa, a massive aluminum producer, counters claims that aluminum is less safe for vehicle occupants, suggesting that the use of aluminum can actually increase safety as it could potentially allow for larger vehicles with more crush space than steel.

Hertz goes Dutch with Ford Focus ST-H

Want to take a performance car for a ride? Hertz can make that happen. Spin by your local rental location (depending, of course, on availability) and you can take out a Dodge Challenger, Ford Mustang, Chevy Camaro, even a Corvette as part of the Adrenaline Collection. Hertz's Dream Cars lineup even includes Porsches and AMGs. But the really interesting stuff is what you can't get anywhere else: cars built specifically for Hertz.
Back in 1966, Hertz had Ford cook up a special run of Mustang GT350H models in back with gold stripes. It became an icon in and of itself, and in 2008 Hertz had a new batch of Shelby GT-Hs made. Earlier this year, Hertz contracted Penske to deliver another fleet of specially-built Mustangs you can rent. But if your travel plans include a trip to the Netherlands, Hertz has a completely different type of specially-prepared Ford on offer for you.
Back in August, Ford delivered a couple of Focus STs made specifically for Hertz in Holland. Now it's expanded that fleet even further. The Ford Focus ST-H features the same 252-horsepower 2.0-liter turbo four (and everything else) as the standard Focus ST, but gets that signature black exterior with gold stripes and a black leather interior with Recaro buckets. So in case a trip to Amsterdam doesn't hold enough thrills, now you can throw a hot hatch into the mix as well. Scope out the press release (in Dutch - isn't that weird?) below.

Autoblog Minute: Ford Ranger may return to US

Is Ford planning to bring back its midsize Ranger pickup to the US? Autoblog's Adam Morath reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Is Ford planning to bring back its midsize Ranger pickup to the U.S? I'm Adam Morath, and this is your Autoblog Minute. The Detroit News reports that Ford is planning to build its Ranger Pickup truck at the Michigan Assembly Plant in 2018, citing unnamed sources with knowledge of Ford's plans during its ongoing negotiations with the UAW. Autoblog reached out to Ford for comment. [00:00:30] Quote: "We will move production of the next-generation Ford Focus and C-MAX, which currently are built at Michigan Assembly Plant, beginning in 2018. We actively are pursuing future vehicle alternatives to produce at Michigan Assembly and will discuss this issue with UAW leadership as part of the upcoming negotiations." The 2011 Ranger was the last model-year available in the U.S., though Ford currently sells its redesigned Ranger overseas, including in Europe, the Middle East, Africa and Asia Pacific. [00:01:00] With pickup sales on the rise, and the recent critical success of GM's Chevy Colorado midsize truck, the time may be right to revive the Ranger, but compact and midsize trucks only make up a small percentage of sales in America. Truck fans out there, let us know what you think: Can the Ford Ranger continue to revive the compact and midsize pickup market in the U.S? Or, will full-size work trucks like the F-150 continue to dominate? Sound off in the comments. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.