2011 Ford F150 Supercab, Low Mileage! on 2040-cars

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Cheap gas has Ford investors nervous over 2015 F-150

Gasoline in the US continues its weeks-long descent with prices down about 13 cents a gallon over last week to $2.544, which is lower by around 69 cents/gallon from this time last year, according to the US Energy Information Administration. Many drivers are welcoming the lower bills at the gas station as a fantastic holiday gift, but Ford investors are somewhat spooked over the potential sales implications for the 2015 F-150. Market analyst Rod Lache of Deutsche Bank recently downgraded Ford's stock from a buy to hold, according to TheDetroitBureau.com, and his report to investors may have played a part in a drop in the company's share price. Lache praised the truck's powertrain and lightweight technology, but wrote, "We question whether consumers will pay the price for this content with $2-$3 gas," in his report, according to the website. Whether buyers actually turn away from the F-150 is mostly speculative at this point because it only recently began production. With around 700 pounds of weight loss thanks in parts to its new aluminum parts, the latest Ford pickup offers up to 26 miles per gallon on the highway, plus segment-best payload and towing ratings. Prices are up somewhat in part to pay for additional standard features, though. Still, any further dip in Ford's stock is bad news this year. According to TheDetroitBureau.com, the company's shares are down about 7.5 percent this year. On December 15, the price fell to $14.28, the lowest since November 10. Related Video:

How Ford plans to handle insurance and repair questions surrounding new aluminum-bodied F-150

Building a car out of aluminum has a number of benefits - the lighter weight allows the vehicle to be more agile, more fuel efficient, make better use of its power and be more resistant to dings and dents. The downside to the advanced construction, though, is that repairs are both challenging and expensive. That's troubling for the new, aluminum-bodied Ford F-150, because it's kind of made a name for itself as a rugged, durable work vehicle.
How will the legions of Ford buyers cope when it comes time to insure and repair their new trucks? Well, according to Ford, it's expecting a ten-percent jump in insurance costs for the aluminum-bodied F-150, although Ford's truck marketing manager, Doug Scott, was quick to point out that the F-150 is generally cheaper to insure than its competition from Ram and General Motors. "At the end of the day, that's sort of a wash," Scott told Automotive News at last week's Detroit Auto Show. "We've spent a lot of time and feel very comfortable that that's not going to be an inhibitor."
The other issue facing Ford is the distinct lack of body shops that have the training or equipment to repair aluminum-bodied vehicles. AN cites an estimate from the Automotive Service Association claiming that of the 30,000 independent body shops in the US, less than 10 percent are able to work on aluminum.

Junkyard Gem: 1991 Mercury Grand Marquis LS

Ford's now-defunct Mercury Division first began using the Marquis name in 1967, on a sporty full-size hardtop based on the Ford LTD, then began offering the Grand Marquis beginning in the 1979 model year. These big, boxy luxury sedans were replaced by big, curvy luxury sedans (on the same platform) starting with the 1992 model year, so today's Junkyard Gem is one of the very last squared-off Grand Marquises ever built. The 1991 Grand Marquis (or "Grandma Keith," as many refer to it today) looks nearly identical to its 1979 predecessor at a glance, just as the 2011 model doesn't differ much from the 1992 model. Ford saw no reason to follow short-lived fashion trends with its simple, sturdy rear-wheel-drive sedan. Only two Grand Marquis trim levels were available for 1991: the base GS and the (somewhat) upscale LS. The former listed at $18,741 and the latter at $19,241, which comes to about $41,494 and $42,601, respectively, in inflated 2022 dollars). This interior would have seemed comfortingly familiar to a 1968 (or even 1958) Mercury owner time-traveling to 1991.  This is the optional "full grain leather seating surface," which cost an extra $489 (about $1,083 today). Dig those opera lights! Air conditioning was standard equipment in the 1991 Grand Marquis and its wagon counterpart, the Colony Park. The engine is the good old pushrod 5.0-liter Windsor V8, which would be replaced by a far more modern 4.6-liter SOHC mill in the '92 Grand Marquis. This engine was rated at 180 horsepower. A four-speed automatic was the only transmission available. The early 1990s ended up being the last gasp for padded vinyl roofs being considered mainstream equipment on new Detroit cars; this one was called the "Formal Coach" roof and cost an additional 725 bucks ($1,605 now). Such roofs were still available on a few cars later in the decade, but their time had passed. Why would such a clean Grandma Keith end up in a place like this? That's easy: it got T-boned directly into the right front wheel, mangling the body and bending up the suspension. This damage might have been worth fixing when the car was five years old, but it's a write-off when it happens to a 31-year-old Ford Panther. 1991 Mercury Grand Marquis Commercial - Savings Ad The granddaddy of them all, and on sale in South Texas! Related video: 2008 Mercury Mariner Hybrid test drive Autoblog