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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Facelifted Ford Focus caught testing in the cold

It's that time in the life of the Ford Focus to get a little work done - a nip-tuck here, some Botox there. Yes, Ford is testing a facelifted version of its global C-segment entry, which first hit markets in Europe and North America in May 2011.
Like the touchup on the Fiesta, expect Ford's gaping grille to make its first appearance on the Focus. Our spy photographers point out that this is likely to be a more comprehensive makeover than previous spy shots suggested, based on the additional camouflage seen here on the front and rear ends of this five-door model. New head and taillights are also likely in order, as are changes to the front and rear fascia.
The interior was also snapped and features a cleaner design with a larger central display. Other than that, it looks like some buttons have been changed, making us think most of the Focus' updates are limited to the exterior.

Mulally confirms he's not leaving Ford for Microsoft

In recent months, rumors had been flying about Ford CEO Alan Mulally potentially leaving the company to take a position at Microsoft. Last we heard, Mulally was planning to stick around at Ford through at least 2014, and in an interview today, that bit was confirmed by the CEO himself.
According to the Associated Press, in a report from The Detroit News, Mulally said he will not be leaving Ford for Microsoft, and reiterated that he will remain at the Blue Oval through 2014, if not longer. Mulally has "no plans other than to serve Ford," according to the report.
Mulally did not say whether or not he had been in talks with Microsoft at any point. Microsoft CEO Steve Ballmer has said he plans to leave the software company sometime this year.