2006 Ford F-150 Xlt Extended Cab 4x4 Pickup V-8 Auto Truck Runs Great No Reserve on 2040-cars

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Ford could make as much as $13k profit for every F-150

The Ford F-Series is a perennial member of the US bestseller list with the title in its brawny grasp for over 30 years, and the truck ranks as the top-selling model over $50,000 in the country. It shouldn't come as a shock then that the model is a major buttress of Ford's bottom line. Have you ever wondered just how vital the trucks are to the Blue Oval's health, though? Some math based on recent figures suggests they might be even more important than you think. Automotive News recently did the calculation and came up with that each F-150 sold contributed about $13,333 to the company's profits. That number was based on a statement from Ford CFO Bob Shanks that the automaker could have made another $1 billion in North America for the first quarter with a repeat of last year's sales of the F-150 and Edge, with 60,000 more trucks and 15,000 additional crossovers. If those 75,000 missing vehicles cost the company $1 billion, then they averaged $13,333 each. Also, the F-150 makes up 80 percent of the lost sales, so you might even conclude that each pickup brings even more money into Ford. Automotive News also extrapolates further. Based on a forecast of 800,000 F-Series sales this year, that's about $10.7 billion going into Ford's coffers. Obviously, these figures are far from exact since they are based on a single statement from the automaker's CFO. Autoblog reached out to Ford to see if the numbers were accurate, but the Blue Oval wouldn't comment on vehicle profitability. However, AutoPacific analyst Dave Sullivan suggests these figures could be on the right track, if a bit high. "The rough guess has been $10,000. Obviously that is a little different for a $60k truck vs a regular cab 4x2 work truck, but $10,000 is the ball park that is used," he said to Autoblog. If you ever wonder why Ford might be loathe to bring the smaller Ranger back to the US when it's available elsewhere, these huge profits are likely part of the answer. The Blue Oval has little reason to cut into the sales of a model that makes the brand billions. Related Video:

Ford to add Android Auto and CarPlay to 2016 SYNC 3 cars via update

Ford is updating a large number of 2016 model year cars equipped with SYNC 3 infotainment software, adding Android Auto and CarPlay to the vehicles with a free, over-the-air update via Wi-Fi, or using either USB or going through their dealer. The upgrade will be available for around 800,000 vehicles in total, giving a huge number of Ford car owners the chance to get big infotainment improvements without having to buy a newer model car. The OTA update option is also a big step for Ford – it's the company's first for software ever, and it's one of the major reasons that Ford recently hired around 400 new mobile smartphone engineers, the company tells me. For CarPlay, users will still also need to upgrade their vehicle's USB hub to make this work (which will also incur a dealer visit and a cost), but for those on Android, all that's required is a simple software installation. The USB install method is also faster, but the Wi-Fi update option is the start of the company's efforts to really increase its OTA update program, which will be used for security improvements as well as infotainment bumps. Even with a dealer visit and hardware upgrade for CarPlay, this sounds like a worthwhile thing for 2016 vehicle owners to do. CarPlay and Android Auto are huge upgrades vs. most in-car software, offering navigation and entertainment options that follow you from your phone to your car. Retroactively offering this kind of thing to car owners is a definite change in tone for carmakers, since they typically use these kinds of things as incentives to get people interested in vehicle model updates. But as data becomes increasingly important to automakers as a business, it makes sense to encourage greater in-car use of devices.Written by Darrell Etherington for TechCrunchRelated Video: Auto News Ford Lincoln Technology Infotainment android

Ford expands air bag recall nationwide

Ford Motor Co. has agreed to government demands to expand a driver's side air bag inflator recall to the entire U.S. The move announced Thursday adds 447,000 Ford vehicles to the list of those recalled due to driver's inflators made by Japan's Takata Corp. The inflators can explode with too much force, spewing shrapnel into drivers and passengers. Ford's action puts pressure on BMW and Chrysler, the only two automakers that haven't agreed to national recalls. The National Highway Traffic Safety Administration made the demand of five automakers, saying the inflators are dangerous. Honda and Mazda already took their recalls national. Previously the recalls were limited to high-humidity states mainly along the Gulf Coast. The Ford national recall covers certain 2005 to 2008 Mustangs and 2005 and 2006 GT sports cars. The company also announced it would recall the same cars in Canada, Mexico and a few other countries. Thursday's announcement brings to just over 502,000 the number of Ford vehicles under recall for Takata driver's side air bags. The company said it knows of one accident and injury from the problems, in a 2007 Mustang in North Carolina. Dealers will replace the inflators at no cost to customers. Last month, NHTSA demanded that Takata and the five automakers recall driver's inflators across the nation.Takata and Chrysler have refused and could face legal action. BMW says it's still evaluating the demand. Takata hired the New York public relations firm Sard Verbinnen & Co. and took out full-page advertisements Thursday in newspapers including The New York Times, The Wall Street Journal and three German publications. The ads, featuring a letter from Chairman and CEO Shigehisa Takata, said the company will work with NHTSA and automakers to expand the recalls by increasing production capacity for replacement air bags. The company said it's exploring whether other companies' air bags can be used in replacement kits, and it's increasing testing to find the exact cause of the problems. "Takata will work in unison with automakers to advance our common goal of putting the safety of customers first," the letter said. But in documents filed with NHTSA, Takata refused to do a national recall, saying it's not supported by testing data. The company also said NHTSA didn't have the authority to order a parts supplier to do a recall, and that only automakers can conduct them.