2005 Ford F-150 Xlt Crew Cab Pickup 4-door 5.4l on 2040-cars

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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford says 70% of its models to get stop-start by 2017

Ford is following up on a report we posted a few weeks back that the Blue Oval would be adding stop-start technology to its entire model range. Now, the Dearborn-based automaker has announced that the fuel-saving feature would be available on 70 percent of the company's range by 2017.
Ford claims the technology will improve fuel economy by around 3.5 percent, although its actual effect will vary based on how the owner drives - apparently up to a 10-percent improvement is possible for those who sit in heavy traffic (Los Angelenos, this means you). The latest recipient of the technology is the updated 2014 Ford Fiesta with the company's three-cylinder EcoBoost powerplant.
Part of the reasoning for the new addition has to do with cost. Ford claims the tech is affordable and easy to implement. "Simply put, Auto Start-Stop helps customers use less fuel, which is an important component of Ford's Blueprint for Sustainability," Ford's global powertrain vice president, Bob Fascetti, said.

Chris Harris pits Fiesta ST against Mercedes G63 AMG in 0-60 battle... sort of

Vehicle performance tests are serious business, with reputations made or broken by things like braking distance, top speed, and lateral g-forces. King of the metrics, though, is the 0-60 run, which for unknown reasons has become the benchmark for what truly makes a car a performance machine.
Now, Chris Harris from Drive has turned the whole idea behind the sprint to 60 on its ear. Taking a new Ford Fiesta ST, Harris asks a simple question: would the ST be quicker to 60 on its own, or on a trailer being towed by a Mercedes-Benz G63 AMG?
It's a fair question, really. The Fiesta Harris tested hit 60 in 7.2 seconds on a slightly uphill section of runway. It should be noted that Harris quotes his ST at 182 horsepower, which is about 15 ponies less than what we're getting in the US, so these numbers might not hold up all that well against an American model. The G63 AMG, meanwhile, is a 536-horsepower monster, powered by a twin-turbo V8 that, able to propel the big SUV to 60 mph in just 5.2 seconds without towing a Fiesta.