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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Submit your questions for Autoblog Podcast #329 LIVE!

We're set to record Autoblog Podcast #329 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #329
Subcompact sales slump, yet again

Find out if the Ford Fiesta ST can match Europe's latest hot hatches

The V8 grunt of the Mustang has defined Ford performance cars in the US for the last 50 years, but in Europe, the Blue Oval has nearly as a long history of building some of the best hot hatches on the market with the Fiesta, Escort and later the Focus. The latest Fiesta ST has just hit the roads on both sides of the pond and has been enthusiastically received thanks to its combination of a peppy, turbocharged engine and hatchback utility.
However, Europe is getting a bumper crop of hot hatches at the moment, including the forthcoming, third-generation Mini Cooper S. Should Ford have waited to launch the ST until it knew how the competition performed? That's the answer that Xcar is after in its latest video, and it took the Fiesta to the track and some very misty, Welsh roads to find out. Scroll down to find out whether the ST stacks up.