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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford highlights new F-650 and F-750 with full-size Tonka show truck [w/videos]

Who among us hasn't been tempted by the prospect of buying a big yellow truck and painting the name Tonka along the side? Well apparently there were some folks over at Ford who were just as tempted, only they actually had the means to make that childhood fantasy a reality in the form of the truck you see here. Revealed at the NTEA Work Truck Show this week in Indianapolis, this Tonka show truck stands nearly 10 feet tall. It's painted bright yellow, just like the one you played with in the sand box (and probably still would given the opportunity and maybe no one else looking) and has a blacked-out nose treatment and special graphics. As you can see, it's also equipped with a working dump bed, and has a truly staggering 33,000-pound gross vehicle weight rating, built to showcase the Blue Oval's new line of medium duty trucks. Of course "medium duty" is a relative term, and the new F-750 is clearly a heavier piece of machinery than the company's own Super Duty pickups, but they're lighter-duty than a proper big rig. The new 2016 Ford F-650 and F-750 are just as tough as the models they replace, but they're now quieter and more comfortable to use. In fact, Ford says its 6.7-liter Power Stroke V8 diesel is now 25-percent quieter inside the cabin at highway speeds, 45-percent quieter at idle and 35-percent quieter standing outside in front of the grille. Ford notes that it's the only medium-duty truck manufacturer that makes its own engines and transmissions. That Power Stroke diesel comes with 270 horsepower and 675 pound-feet of torque as standard, but can be upgraded to 300 hp and 700 lb-ft or all the way up to 330 hp and 725 lb-ft. Commercial buyers will also be able to choose between Regular, Super and Crew Cab models with a straight-frame, dock-height or tractor-towing frames, meaning that whatever it is you've got to haul, chances are high that the new Ford F-650 and F-750 can be set up to get the job done.

Ford reveals 345-horsepower output for new Focus RS [w/video]

When Ford revealed the new Focus RS at the Geneva Motor Show, it promised it would deliver "well in excess of 315 horsepower." It didn't say exactly how much that would come to, but now it has. On the eve of its dynamic debut at the hands of Ken Block at the Goodwood Festival of Speed, Ford has confirmed that its new hot hatch will pack 350 metric horsepower. Those reaching for their calculators will find that works out to 345 horsepower by our standards. The power output is backed up by 324 pound-feet of torque, capable of being boosted up to 347 for up to fifteen seconds at a time. Those figures come from a retuned version of the same 2.3-liter EcoBoost turbo four as the one available in the Mustang, but produces over ten percent more power thanks to a new turbocharger, upgraded intake and exhaust, and a larger radiator. All that muscle will be channeled to all four wheels through Ford Performance's new all-wheel drive system with dynamic torque vectoring, launch control, and selectable drive modes, including a Drift Mode that (as you can see from the video below) allows the hot hatch to get more than a little sideways. Ford still isn't saying what those specs will translate to in terms of measurable performance figures, but as far as output goes, things are looking pretty good. The 30th Ford RS model already packs more power and torque than the new Honda Civic Type R (306 hp, 295 lb-ft), Volkswagen Golf R (292 hp, 280 lb-ft), Subaru WRX STI (305 hp, 290 lb-ft) or the Nurburgring-conquering Renault Megane 275 Trophy-R (271 hp, 266 lb-ft) and Seat Leon Cupra (276 hp, 258 lb-ft). It even respectably holds its own against the more upscale BMW M235i (320 hp, 330 lb-ft), Mercedes A45/CLA45 AMG (355 hp, 332 lb-ft), and Audi RS3 (362 hp, 343 lb-ft). Whether it'll outshine them all in real-world conditions remains to be seen, but we're looking forward to finding out whenever Ford deems fit to drops those performance stats on us. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.