1998 Ford F150 Lariat on 2040-cars

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Ford running short of F-150 frames

Like most any automaker, Ford is eager to build as many F-150 pickups as it can sell. And considering that the truck has long stood as the top selling vehicle in the United States, that means building (and selling) a lot of them. Further, Ford reports that its factories are finally fully up to speed and ready to build as many F-150s as dealers can sell. Unfortunately another factor is reportedly preventing the new aluminum-bodied pickup from reaching its potential. According to Automotive News and as we've heard before, the Blue Oval automaker has had trouble getting its hands on as many frames as it needs. Though Ford would not confirm the shortage itself, AN cites union sources in reporting that the Metalsa plant in Kentucky, which produces the new F-150's frame for Ford, has been unable to meet the demand for more such frames. "Whenever you have launches, you have issues that you have to deal with in the supply base," is all Ford CFO Bob Shanks would admit. "We're always working closely with suppliers if there's an issue to sort it out. If that were the case, that's what we'd be doing." The reported supply shortage could be why plans for overtime production are reportedly being canceled at both the plants in Kansas City and Dearborn where the F-150s are assembled, despite reaching or nearing full capacity. The shortage could also help explain why, according to AN, sales of the F-Series in the United States fell nearly 10 percent last month, while the rest of the pickup market rose 17 percent. Related Video:

Nelson Piquet and Nigel Mansell revisit bitter F1 rivalry in... Ford Fusion campaign?

Formula One World Champions Nelson Piquet and Nigel Mansell haven't been on good terms since the 1986 season, when Piquet joined Mansell at the Williams team and Piquet spent the year privately fuming about not being granted the status of number one driver. Things only got worse from there - even though Piquet won the title the following year with Williams, still partnered with Mansell, the fuming was a lot less private.
They're back together after a 25-year silence, in the city of Porto Alegre, Brazil to drive the new Ford Fusion. Called "Fusion Grand Prix," both men get the new Ford sedan, prepped to their liking - but still street legal, we assume - for a race to decide... well, who is faster behind the wheel of a Fusion.
There will be four episodes, with the first two having already aired. The third episode comes on January 29 and the race happens February 5. You'll find two video episodes and a press release below, but note - because it's a campaign for Ford Brazil, Piquet's dialogue in the vids isn't translated, so hit the Closed Captioning button to hear his side of the smack talking.

Translogic 174: Ford envisions the future of parking

Translogic visits Georgia Tech for a glimpse at the future of parking. First, we demo the Ford remote parking program by driving a golf cart around campus from the comfort of an off-site lab; think of remote parking as a virtual valet. Then we see how Ford's "parking spotter" works, a crowd-sourced way of finding an open space. Along the way, Translogic host Jonathon Buckley chats with Ford's global director of vehicle electrification and infrastructure, who explains how these innovative parking concepts could help us get around more efficiently. Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. VIDEO TRANSCRIPT Jonathon: You turn the wheel and the cart turns the wheel because we've got to remember that the carts 150 meters down that way. I should use yards because I'm not in Australia any more. Welcome to Translogic. I'm Jonathon Buckley. Every year in this country we spend over 70 million hours looking for parking. We think that's a pretty miserable way to spend that time but Ford Motor Company and Georgia Tech have taken this problem head on by developing a parking spotter experiment and some pretty cool remote driving functions to go with it. When it comes to remote vehicle repositioning, you guys have been so far using golf carts?Mike: That's right.Jonathon: What's the goal with this type of technology?Mike: As you probably know, car sharing is becoming one of the emerging trends in mobility. With that, any type of sharing program that we looked at around the world, one of the common challenges it has is that during the end of the day, or the nighttime hours, there's something that has to happen to get all the assets back to where they need to be for the next day. Cell phone technology and broadband technologies have advanced so far that we can remotely control a vehicle from anywhere it the world. For example, we could actually take this and create a virtual valet. You and your significant other pull up to, say, a restaurant. You could potentially get out of the vehicle and then the call center could take your vehicle and park it for you. You wouldn't need to do anything [00:02:00] else other than arrive at the restaurant.Jonathon: The whole thing's pretty intuitive. It works exactly as you imagine a golf cart would work. The only difference that there really is is there's just a little bit of latency that you have to account for.