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Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Ford expands 'Do Not Drive' airbag warning to 33,000 more Ranger trucks

WASHINGTON — Ford on Monday warned an additional 33,000 owners of older pickup trucks in North America to stop driving them until potentially defective Takata Corp airbag inflators can be repaired. In January, Ford told 2,900 owners of model year 2006 Ford Ranger trucks to stop driving immediately after a second death was linked to inflators built on the same day. The expanded warning was prompted by additional testing, Ford, the second largest U.S. automaker, said in a statement, and now covers a broader time frame of production. Mazda Motor Corp said it was issuing a similar expansion for about 1,800 2006 Mazda B-Series trucks that were built by Ford after it had issued a warning for 160 trucks in January. The National Highway Traffic Safety Administration (NHTSA) said the vehicles pose "an immediate risk to safety" and urged owners to immediately schedule a free repair. Ford and Mazda have replacement airbag inflators available now and will tow vehicles to a dealership for repairs as well as provide loaner vehicles free of charge, the companies and NHTSA said. About 90 percent of the vehicles subject to the "Do Not Drive" warning are in the United States. Two U.S. senators in January questioned why Ford's warning only applied to a small number of the 391,000 2004-2006 Ranger trucks recalled because of Takata air bags in 2016 in the United States. Ford said last month the death in a July 2017 crash in West Virginia in a 2006 Ford Ranger was caused by a defective Takata inflator after a similar 2015 death in South Carolina. At least 22 deaths worldwide are linked to the Takata inflators that can rupture and send deadly metal fragments into the driver's body. The faulty inflators have led to the largest automotive recall in history. The other 20 deaths have occurred in Honda vehicles, most of which were in the United States. About a quarter of the 2,900 vehicles have been repaired since Ford issued the warning last month, the company said on Monday. Takata said in June it has recalled, or expected to recall, about 125 million vehicles worldwide by 2019, including more than 60 million in the United States. About 19 automakers worldwide are affected. Takata inflators can explode with excessive force, unleashing metal shrapnel inside cars and trucks and have injured more than 200 people. The defect led Takata to file for bankruptcy protection in June.Reporting by David ShepardsonRelated Video:

Fiat Panda by M-Sport a one-of-a-kind rally car

English racing and engineering firm M-Sport is probably best known for the Bentley Continental GT3 endurance racer and the Ford Fiesta R5 customer rally car. Since building the first of 294 Fiesta R5 Mk. I cars in 2013, the fleet of pint-sized competitors has won a total of more than 950 races. So when a longstanding M-Sport customer asked the company to do something special with a clapped-out, 1990s-era Fiat Panda that would retain the car's Panda-ness but also make it a stonking rally car, M-Sport decided to combine the Italian with the Anglo-American. The result is the Panda by M-Sport, a widened Panda bodyshell lowered atop a Fiesta R5 chassis and engine. Otherwise known as Panda'monium. Or Pandiesta, if you're tipsy. Just fitting the skinny Fiat over the tube-frame chassis meant widening the Panda's body shell by 14.2 inches; that slick grille is actually made of two Panda grilles to gain the required width. That surgery helps maintain the original Panda's silhouette, but more was needed to slide the Fiesta's wider track underneath. More latitudinal stretch was provided by the box-section wheel arches that, up front, flow into a front bumper that is half snowplow. In the longitudinal direction, the Pandiesta's wheelbase is 12.6 inches longer than that of the stock Panda. The Ford's 1.6-liter EcoBoost four-cylinder lives under the hood. It sends nearly 300 horsepower and 332 pound-feet of torque to four Pirelli P Zeros through a five-speed sequential transmission and two custom differentials. The new rear diffuser and single, central exhaust convey the seriousness of the endeavor. Hand-embossed lettering spells "PANDA 4x4" on the rear hatch in case anyone has questions about this having as much capability as the standard Panda 4x4. The interior is all Fiesta R5 save for the Panda-mimicking instrument panel and the co-driver's footrest. The latter is also inscribed with the word "PANDA." Despite the license plate, there's no question of street legality here, or rather illegality. M-Sport says the Panda'monium is ready to do any special stage on tarmac or gravel. Seems this is also the car that launches a new division for customer creations called MS-SV, which is M-Sport Special Vehicles. You can watch M-Sport owner Malcom Wilson take you on tour of the Panda by M-Sport in the video at top, and check out what the finished product can do on a track here.  Related Video: This content is hosted by a third party.