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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Mercury rises around sexy Cougar pack

With a slightly larger body and a more luxurious interior, the Mercury Cougar doesn't carry quite as much cachet among pony car enthusiasts as the venerable Ford Mustang. But don't try to make that argument around Cougar super-fan Mike Brown. Since starting his Cougar collecting in 1988, Brown has become an absolute expert on the model, and he claims to have owned 400 of the Mercury pony cars in that time. Ten of them are in his collection today, not to mention a heap of spare parts in the garage. Check out some of the rarer members of Brown's fleet and allow him to tell you about them in this interesting interview from Electric Federal.

Leno talks racing with NASCAR racer Joey Logano

Jay Leno has to be under significant pressure knowing the appetite his fans have for a new Jay Leno's Garage video every week. This time, Jay takes a break from his usual format (something he's been doing with some frequency as of late) and goes back to his roots as a talk show host. There's no classic in the garage his episode with an interesting story to tell and a sumptuous exhaust note. Instead, the focus is purely on interviewing 23-year-old NASCAR racer Joey Logano about what it's like to be a racecar driver in his Ford Fusion.
Logano started racing at the tender age of six and has risen up the circle-track ranks to the big show of the NASCAR Sprint Cup. The two of them talk about what it's like to compete in the sport today compared to yesteryear, and Logano shares some racing anecdotes. Of course, they also get into what it's like to be on the racetrack controlling a car with about 850 horsepower, a four-speed manual transmission and brakes without any power boost. Scroll down to watch the video.