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2015 Ford F-Series Super Duty Power Stroke

What weighs 30,000 pounds? Big Ben's Westminster bell. A navy ship anchor. Or as we found out during our first drive program for the 2015 Ford F-Series Super Duty, seven pallets of cinder blocks loaded onto a dual-axle gooseneck trailer. The test was part of a raft of towing demonstrations that showcased the new Super Duty's impressive tug capacity, which maxes out at 32,100 pounds. That's 1,200 more than its nearest rival, the Ram 3500, when equipped with its upgraded 6.7-liter Power Stroke diesel V8. Such is the heavy-duty pickup truck business, a diesel-fueled game of one-upmanship with only three players: Ford, Chevrolet/GMC and Ram. And in this game, the one with the most torque wins.
Until 2014, Ford was the one to beat, with its 6.7-liter Power Stroke diesel bringing 400 hp and a massive 800 lb-ft of torque to the table. Then last year, Ram did exactly that, serving Ford with a beefed-up Cummins turbodiesel inline-six in its freshened Ram Heavy Duty truck line with 385 hp and 850 lb-ft of torque, enabling it to tow up to 30,000 pounds. But Ford claims it had designed its engine to be relatively easy to upgrade when the time called for it, so for 2015, Ford bolted a larger turbo to the Power Stroke, bringing output to an insane 440 hp and 860 lb-ft of twist, all without reducing fuel efficiency. Maximum tow capacity rises from 24,700 lbs to an incredible 31,200 lbs for the F-450 dually.
As for GM's HDs? They lag behind the lot with their 6.6-liter Duramax V-8, producing 397 hp and 765 lb-ft of torque. Yeah, you know things are serious when the trucks with 765 lb-ft are the knock-kneed wimps of the lot.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Baby Ford Ranger and electrified Dodge Challenger? | Autoblog Podcast #569

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder. They address a couple interesting news topics, including an upcoming Ford pickup that's smaller than the Ranger, as well as a future electrified Dodge Challenger. They also opine about the new Honda Urban EV prototype that's scheduled to debut at the Geneva Motor Show. Then they talk about the cars they've been driving, including the new Subaru Crosstrek Hybrid, Volvo V60 and Audi A6. Finally, they take a question from Autoblog's recent Reddit AMA to help spend a Redditor's money. Autoblog Podcast #569 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ford Focus-based pickup Electrified Dodge Challenger Honda Urban EV Cars we've been driving 2019 Subaru Crosstrek Hybrid 2019 Volvo V60 2019 Audi A6 Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Audi Dodge Ford Honda Subaru Volvo Truck Coupe Crossover Hatchback Wagon Electric Hybrid Performance