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Truckmakers squabbling over who can sell Jimmy Fallon a pickup
Sat, 08 Mar 2014Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.
Ford Focus was best-selling nameplate in 2012
Tue, 09 Apr 2013Last August, Ford made a few waves by claiming that the Ford Focus was, at that point, the top-selling car in the world. The automaker failed to account for variations of the Toyota Corolla wearing a different name (such as the Auris and Matrix), however. With official data from Polk coming in now, Ford is able to say that the Focus was, in fact, the best-selling nameplate in the world last year.
Using new-car registrations (which doesn't factor in fleet sales), the Polk data shows that a total of more than one million Focus models around the world. Strong sales in the US and China have led to a 16 percent increase in year-over-year Focus sales from 2011 that helped to create even more of a gap between it and the second-best global seller, the Corolla.
Ford also had the Fiesta and F-Series listed in the top 10 for worldwide nameplates, but what's even more impressive is the fact that the F-Series is only sold in North America. Scroll down to see the list (compiled by Ford using Polk data) of the top global sellers last year and a press release from Ford.
2014 Ford F-150 gets CNG option
Wed, 31 Jul 2013Ford is toiling away, installing heavy-duty engine components into select 3.7-liter V6s to allow them to run on compressed natural gas (CNG) and liquid petroleum gas (LPG) in addition to gasoline. That's nothing new, but now, Ford has announced that it will offer the 2014 F-150 with this engine configuration, bringing the Blue Oval's total number of CNG/LPG-friendly vehicles up to eight. The F-150 will be the only half-ton pickup on the market that can run on these gases.
Ford will charge $315 per vehicle to equip the optional engine, but the trucks won't be ready to run on the alternative fuels straight from the factory and must be upfitted with additional equipment. A Ford Qualified Vehicle Modifier will install a separate fuel system for the compressed gases at a cost of $7,500 to $9,500, depending on fuel tank size. With the right-size tank, the F-150 equipped with the CNG/LPG-prepped engine can go 750 miles on one tank of gas, according to Ford, averaging 23 miles per gallon.
The practice of offering flex-fuel vehicles is gaining momentum as businesses take advantage of cheap gas. CNG can be bought for $2.11/gallon on average (per gasoline equivalent), and sometimes for as little as $1.00 in some parts of the US, Ford states. "With the money saved using CNG, customers could start to see payback on their investment in as little as 24 to 36 months," says Jon Coleman, Ford's fleet sustainability and technology manager. The automaker expects to sell a total of 15,000 CNG/LPG-prepped vehicles in the 2014 model year.