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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

2014 Ford C-Max Energi plug-in hybrids get deep, deep discount

Math-phobes may not appreciate all the price discounts available for potential buyers of the Ford C-Max Energi Plug-in Hybrid. For everyone else, though, break out the calculators and celebrate. Because the plug-ins, or at least the 2014 model-year versions, can be had for as much as a third off. How? Start with $4,000 bonus cash from Ford (double what it used to be) and add another $1,750 in dealer discounts, according to Cars Direct. Additionally, the feds will provide a $4,000 tax incentive, while shoppers in the great state of California might get another $1,500 in clean-vehicle rebates. Add them all up – oh, and another $1,000 thrown in by some dealers – and the MSRP of just under $34,000 gets brought down to less than $22,000 out of pocket. It makes that recent $900 price cut for the model seem pretty minor by comparison, doesn't it. Ford is looking to unload a bunch of 2014 model-year C-Max Energi models after sales, which started strong last year, tapered off in recent months. While Americans boosted C-Max Energi purchases by 18 percent last year to 8,433 units, that year-over-year sales gain had been 58 percent through last June. Meanwhile, January sales were down 16 percent to just 395 units. Related Videos: Featured Gallery 2013 Ford C-Max Energi: First Drive View 20 Photos News Source: Cars Direct via Green Car ReportsImage Credit: Copyright 2015 Drew Phillips/AOL Green Ford Hybrid PHEV discounts

2015 Ford Mustang invades SEMA, led by King Cobra

Ford showcased more than a dozen customized 2015 Mustangs at its sprawling 20,000-square foot display this week at the Las Vegas Convention Center as the iconic pony car's 50th anniversary celebration continued at the SEMA Show.
While Mustangs are always a hot commodity at SEMA, the new generation brought increased attention from the aftermarket, as builders like Galpin Auto Sports, Richard Petty's Garage and Vaughn Gittin Jr. offered their takes on the new 'Stang.
The extensive display included a range of Mustangs from mild to wild, with everything from a 600-plus horsepower King Cobra pictured at the top, to paint-and-wheel packages. The new regal Cobra, which we spied early in our SEMA adventure this year, may not be the replacement for the Cobra Jet as we speculated, but it does seem to point the way forward for the next iteration of a supreme Ford dragster. Fat drag slicks out back make it's reason for being abundantly clear, and for tells us that modded car is good for a 10.97-second quarter-mile run.