1954 Ford F100 Pro Street on 2040-cars

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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford ditching Microsoft in favor of BlackBerry QNX for next-gen Sync?

Ask the average consumer - at least, those who follow the goings-on in the automotive industry - which carmaker they'd most closely associate Microsoft, and the answer you'd most likely get would be Ford. The Blue Oval automaker, after all, was at the forefront of bringing Microsoft technology into cars with its pioneering Sync system, and, though reality didn't turn out as such, Ford's CEO was recently touted as a potential future head of the Redmond-based software giant. But that relationship, according to the latest reports, could be coming to an end.
Alan Mullaly kiboshed the idea of leaving Dearborn for Redmond, but more importantly Ford is tipped to be ditching Microsoft in developing its next-generation Sync system. In its place, Ford is expected to partner with BlackBerry's QNX division.
Now, before you go balking "BlackBerry?! But they're finished!" consider that QNX is (or at least was) an independent entity that Research In Motion (as BlackBerry's Ontario-based parent company was then known) just happened to have bought back in 2010. QNX provides control systems to everything from nuclear power plants and UAVs to automakers like Audi, BMW and Porsche.

‘Ford v. Ferrari’ hype prompts Ford to open its Le Mans GT40 vault

“Ford v Ferrari,” the big-screen adaptation of a book about the famous rivalry over racing supremacy in the 1960s, opens next week, and the fevered anticipation has prompted Ford to revisit that period of its storied history by opening its GT40 Le Mans vault. Literally. The Detroit Free Press reports that a group of Ford executives and staffers gathered this week at the Ford Engineering Laboratory in Dearborn to view vintage artifacts from the years-long duel between the intercontinental automakers and reminisce. Those archives contain an incredible 3 miles of shelving, a video vault maintained at 41 degrees and an actual safe. The archives manager reportedly wore protective white gloves and removed the only known copy of the original plans for the GT project. Also shown was an exact replica of the GT40 driven by Bruce McLaren at the 24 Hours of Le Mans in 1966, the year Ford finally vanquished perennial winners Ferrari form the victory podium. It was created and used for the film, with more than 500 miles added to the odometer during filming. Directed by James Mangold (“Walk the Line,” “The Wolverine”) and produced by 20th Century Fox, the film hits theaters Thursday and opens wide Nov. 15. ItÂ’s based on A.J. BaimeÂ’s 2009 book “Go Like Hell: Ford, Ferrari and Their Battle for Speed and Glory at Le Mans.” The film predictably takes some liberties with the real-life story and characters. It focuses on the relationship between Carroll Shelby (played by Matt Damon), whom Henry Ford II and Lee Iacocca charged with developing a Ferrari-beating GT, and maverick British driver Ken Miles (Christian Bale). The Blue Oval had no involvement in the making of the film, beyond offering up archival material for background research. “It was, wow, especially if you had to go out and service a car during a pit stop,” Mose Nowland, a retired mechanic and sports car engineer who worked on the GT40 Le Mans program and spent 57 years with Ford, told the Freep. “Your hip pockets are only several inches away from cars going by at 160 mph.” Read the full Freep story here.