1950 Ford F-1 Pickup on 2040-cars

Auto blog

Why the Detroit Three should merge their engine operations

GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. Fiat-Chrysler CEO Sergio Marchionne would love to see his company merge with General Motors. But GM's board of directors essentially told him to go pound sand. So now what? The boardroom battle started when Mr. Marchionne published a study called Confessions of a Capital Junkie. In it, Sergio detailed the amount of capital the auto industry wastes every year with duplicate investments. And he documented how other industries provide superior returns. He's right, of course. Other industries earn much better returns on their invested capital. And there's a danger that one day the investors will turn their backs on the auto industry and look to other business sectors where they can make more money. But even with powerful arguments Marchionne couldn't convince GM to take over FCA. And while that fight may now be over, GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. No doubt this suggestion will send purists into convulsions, but so be it. The Detroit Three should seriously consider merging their powertrain operations, even though that's a sacrilege in an industry that still considers the engine the "heart" of the car. These automakers have built up considerable brand equity in some of their engines. But the vast majority of American car buyers could not tell you what kind of engine they have under the hood. More importantly, most car buyers really don't care what kind of engine or transmission they have as long as it's reliable, durable, and efficient. Combining that production would give the Detroit Three the kind of scale that no one else could match. There are exceptions, of course. Hardcore enthusiasts care deeply about the powertrains in their cars. So do most diesel, plug-in, and hybrid owners. But all of them account for maybe 15 percent of the car-buying public. So that means about 85 percent of car buyers don't care where their engine and transmission came from, just as they don't know or care who supplied the steel, who made the headlamps, or who delivered the seats on a just-in-time basis. It's immaterial to them. And that presents the automakers with an opportunity to achieve a staggering level of manufacturing scale. In the NAFTA market alone, GM, Ford, and FCA will build nearly nine million engines and nine million transmissions this year.

Check out Ford's fully automated self-parking car [w/video]

As automakers continue to find uses for autonomous and semi-autonomous vehicle technology, Ford of Europe has announced that it is developing a self-parking system for future use. More advanced than the Active Park Assist already offered in many Ford products, the new Fully Assisted Parking Aid can take full control of the vehicle and can navigate angled and perpendicular parking spots.
While today's Active Park Assist can only parallel park with the driver controlling the gas, brake and gear selection, Fully Assisted Parking Aid can operate steering, gas, brake and gear selection all while making sure the car is properly parked in the intended space. As with APA, the driver pushes a button to make the car look for a proper spot (at speeds of up to 18 miles per hour), and when an adequate space is located, the operator pushes another button (either inside the car or outside via remote control) for the car to park itself - the button must be pressed throughout the whole parking maneuver. Even though Ford says that the car can effect gear selections on its own, the system must still start from Neutral, and the automaker isn't saying whether the car can put itself into Park when done or put itself in Drive when the operator is ready to go.
Ford is also taking the opportunity to announce its new Obstacle Avoidance technology. This automated system is able to detect objects - including pedestrians - in the road, warn drivers of said objects and, if needed, stop and steer automatically to avoid hitting the obstacle. Both systems are still in the prototype phase, so there is no word as to when we could see either on a production vehicle.

2015 Ford Mustang EcoBoost flogged and analyzed by Ignition

Aside from the way it looks and perhaps its independent rear suspension, the biggest bit of news on the 2015 Mustang may be the inclusion of its 2.3-liter, turbocharged four-cylinder engine. That blown mill marks the first time since the Mustang SVO of the '80s that a turbo has been fitted under the engine of Ford's pony car.
The Mustang EcoBoost is the subject of the latest episode of Ignition from Motor Trend, giving us a great look at the technical, nitty-gritty side of the turbocharged coupe. Covering it from bow to stern, host Carlos Lago walks us through the boosted Ford before taking to the track for some driving impressions, with particular praise given to the low-end grunt of the 2.3-liter mill.
Check out the full video and then let us know which 2015 Mustang has your interest piqued the most - the EcoBoost four, the 5.0L V8 or the entry-level V6.