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2022 Ford Maverick gets a surprising amount of attention

People notice the 2022 Ford Maverick. You could chalk it up to metro Detroit being a company town, but that’s too easy. The Maverick, despite its modest size, has presence. I expected the truck to draw curiosity. Aesthetically, the MaverickÂ’s closest rival, the 2022 Hyundai Santa Cruz, is far more eye-catching with a flashy grille and curves and creases front to back. The MaverickÂ’s squared-off truck demeanor makes it an understated attention-getter, and it does have some design flourishes, especially up front with the blocky headlights that Tetris with the grille. ItÂ’s not just the looks. The sub-$20K MSRP offers real value and is an articulation of FordÂ’s strategy to pivot from cars to similarly sized offerings. This is better than a Ford Focus, and it makes sense why Ford took such a big risk revamping its lineup. And the hybrid version gets up to 42 mpg. Ford sold 4,140 Mavericks in October, outpacing the Santa CruzÂ’s still-healthy tally of 1,848 units. Ford says the trucks were moving off dealer lots in an average of five days, which is a brisk pace. The Maverick is also bringing in young buyers, with a quarter of its sales to people 18 to 35 years old.  While the sales figures are interesting, the Maverick starts about $4,000 less than the Santa Cruz, and Ford sells more vehicles than Hyundai in the United States, so thatÂ’s just part of the equation. Ford and Hyundai will define success for their small trucks in different ways. TheyÂ’re both attention-getters, but the Maverick surprised me with its star power. It will be interesting to see if this segment has staying power for Ford, Hyundai and perhaps others. Other news and notes The North American Car, Truck and Utility of the Year Award finalists were announced this week at the Los Angeles Auto Show, and the Maverick and Santa Cruz both made the cut in the truck category, where they were joined by the Rivian R1T. The Honda Civic, Lucid Air and Volkswagen Golf GTI/R  will vie for top honors in the car segment. The Ford Bronco, Hyundai Ioniq 5 and Genesis GV70 make up the SUV field. Winners will be announced in early January. The finalists were culled from a field of 23 semifinalists. Full disclosure: IÂ’m a NACTOY juror.  HereÂ’s an odd one: Famed designer Marcello Gandini is disavowing the rebirth of the Lamborghini Countach. Lambo essentially restyled the Sian with a modern interpretation of the CountachÂ’s design cues.

United States drivers buying fewer Mexican-made cars

Crossovers and pickup trucks are not only growing in market share, they're also more profitable than cars. A crossover on the same platform as a sedan retails for thousands more, despite similar components. It's one of the reasons we've seen automakers rapidly shifting production of their sedans and hatchbacks to Mexico, where cheap labor preserves the thin profit margins on these inexpensive vehicles. But as the market continues to shift in the United States, Mexico is getting burned by its lack of product diversity. The country's auto exports, which are heavy on cars, suffered a 16-percent drop last month, Automotive News reports. In total, year-over-year exports fell from 233,515 to 197,020 last month, while year-to-date exports are down by 7.4 percent, from 922,029 to 854,118. The number one culprit? America – which usually accounts for 75 percent of Mexico's exports – and its appetite for crossovers and pickup trucks bolstered by cheap gas prices. While Mexico does build some light truck models – AN specifically calls out the Ram 2500, Honda HR-V, GMC Sierra, and Toyota Tacoma as export leaders – the vast majority of vehicles rolling out of its factories are sedans and hatchbacks. In fact, the three biggest drops in Mexican exports came from companies whose south of the border factories only build cars – Ford (Fusion/Lincoln MKZ and Fiesta), Mazda (Mazda3), and Volkswagen (Golf and Jetta). Mexican Automotive Industry Association President Eduardo Solis told AN the export shortfall will likely be sorted out sooner rather than later, thanks to a pair of new factories – a Kia car factory and an Audi SUV plant – that are coming online by year's end. The two facilities will add around 100,000 vehicles to the country's export totals, which Solis said should leave the industry on the verge of breaking another export record in 2016. But how sustainable will these record-breaking years be? Slapping an "Hecho en Mexico" sticker on a new German SUV won't be enough to change the fact that Mexico's product mix is tilted too heavily towards body styles that are not growing in volume. Mexico's record-breaking export years probably aren't at an end, but we'd argue they're certainly under threat. News Source: Automotive News - sub. req.Image Credit: Omar Torres / AFP / Getty Images Plants/Manufacturing Ford GMC Honda Mazda RAM Volkswagen Truck Crossover SUV Mexico

Ford reveals EcoBoost-powered Riley prototype for Daytona 24

It's not the first time Ford has participated in the Daytona Prototype class as an engine supplier, but in revealing this new EcoBoost V6-powered Riley Technologies prototype for the new United SportsCar Championship, Ford is making a statement: "We want to show Ford EcoBoost's capabilities as an engine that provides both performance and fuel economy, on and off the track," says Jamie Allison, director of Ford Racing.
In addition to supplying the 3.5-liter twin-turbocharged V6, Ford had its production designer Garen Nicoghosian give the racecar brand-inspired design cues with support from Ford Racing chief aerodynamicist Bernie Marcus.
The car is scheduled to compete at next year's Rolex 24 at Daytona on January 25-26, but before that, Michael Shank Racing is working with Ford at another goal. Driving his Ford Thunderbird, NASCAR champion Bill Elliott set the track's top speed record at 210.364 miles per hour during a qualifying run for the Daytona 500 - way back in 1987 -- and Ford thinks it's about time for that record to fall. What better time the introduction of this new Ford-powered Daytona Prototype? Michael Shank Racing plans to use the twin-turbo V6-powered racer to beat Elliott's record, and it expects to begin prepping for the top-speed run on October 9. Scroll down for the full press release below on Ford's latest race effort.