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Ford considering bringing Ranger pickup back to the US

When Ford announced last month that it was moving Focus and C-Max production out of the Michigan Assembly Plant after 2018, it said that it was looking for other products to build at the facility and such proposals would be part of discussions with the UAW on a new contract. According to a report in The Detroit News, one of those vehicles could be a new Ford Ranger midsize pickup. We're a long way out from a decision being made, and both the UAW and Ford's board of directors would have to sign on, but the report says it's in the air. The last Ranger was built in the now-shuttered Twin Cities Assembly Plant in St. Paul, MN, in December 2011. After 29 years on the market, slow sales for the truck itself and the midsize truck segment doomed it, annual Ranger sales numbers having dropped from a peak of roughly 350,000 in 1999 to just 70,832 in 2011. The midsized truck market is still coming out of its own doldrums, with 211,797 sold through July 2015, the Toyota Tacoma accounting for 50.1 percent of that, followed by the Chevrolet Colorado, Nissan Frontier, and GMC Canyon. Even with analyst predictions that the market will grow to 300,000 in the near future, compare that to the fullsize truck market that has already sold 1.2 million units this year. The Wayne plant has built trucks before over its 57-year history, but it would likely need more than just the Ranger to keep it afloat; it builds five vehicles now, pumping out 265,000 units last year. According to Bloomberg, this could also mean the possible return of the Bronco. If we do get a new Ranger, it probably won't be anything like the old Ranger. Ford still makes it for 180 global markets, but if you've seen one you know it's a different animal. The wheelbase on the 2015 Ranger sold in Australia is fifteen inches longer than our 2012 Regular Cab model, about an inch longer than the 2012 Supercab. It has a bulkier design, weighs 700 pounds more, and can be had in numerous configurations we didn't get like a five-seat Dual Cab. A new version for us would also need updating for US regulations, and Ford would want to make sure it could be built with price and size separation from the fullsize F-Series.

Ford profits soar as problems mount

Ford is doing well. It can't make enough examples of its new Fusion, it can barely make enough of the aging F-150, it's getting good brand rankings, people like its turnaround story, it's selling oodles of product and its quarterly profit numbers end in the word "billion." As other high-flying examples have demonstrated over the past few years, though, big numbers can come with problems that aren't exactly small.
Automotive News has published a good "nutshell" report of Ford's progress and problems. The Dearborn automaker's optimistic "general label rule" determination of gas mileage for the C-Max Hybrid has led to lawsuits, hybrid software updates, a downward revision of C-Max fuel economy and millions in rebates. AN notes the C-Max was the "worst-scoring model in this year's J.D. Power Initial Quality Study," but Ford will probably be happy that it managed not to be mentioned further in the study's results after last year's mediocre showing. Its MyTouch and SYNC systems, the bugbears sabotaging Ford's J.D. Power results, have also led to lawsuits, software updates, more software updates and a center console rethink. On top of that, the 1.6-liter EcoBoost in the 2013 Ford Escape that Ford called a "hero" was soon catching fire for three different reasons. And let's not even get into the troubled launch of the Lincoln MKZ.
The Automotive News piece notes that industry observers have been surprised at Ford's stumbles because everything has been looking so good. Nevertheless, there is still the issue of those billions in profits - the company is doing plenty of things, plural, right. Ford says it is tackling its problems, hiring engineers and instituting new quality control processes as part of its effort to find solutions. The test will be to see if in a year from now we begin the discussion of these issues with "Remember when Ford...", or "Problems continue at The Blue Oval."

Ford C-Max spied with fresh updates

The Ford C-Max hatchback looks to be getting a few cosmetic updates, as evidenced in this latest set of spy photos. Like the smaller Focus, which also received a nip/tuck for the 2015 model year, the C-Max appears to be getting a revised front fascia with slimmer headlamps and a more, shall we say, Aston Martin-like grille. Around back, there looks to be a new bumper with redesigned taillamps, as well.
In other markets, the C-Max people-mover is available with a range of powertrains, but here in the US, it exists either as a traditional gas-electric or plug-in hybrid. The C-Max's fuel economy has been a particular topic of interest lately, with its official fuel economy ratings having been lowered twice since the vehicle's launch. Sales initially suffered a bit following this fiasco, though numbers have since leveled out. It's unclear if Ford is working on any powertrain tweaks for the updated C-Max seen here, however.
Ford has likely spruced up the hatch's interior, as well, though we don't have photos of that at this time. Mum's the word on when we'll see the new C-Max, but our best guess is that it'll arrive sometime in the next year.