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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Slew of Ford recalls affect more than a million vehicles

Ford is closing out September with the sad task of alerting owners to five different recalls, two of them camera related. The first is a safety compliance recall affecting 620,246 units of 12 models from the 2020 model year: Edge, Escape, Expedition, Explorer, F-150 and Super Duty, Mustang, Ranger, and Transit, plus the Lincoln Corsair, MKX, and Nautilus. On these vehicles, the circuit board in the rearview camera suffers from insufficient electrical conductivity. The issue can cause the resulting image to not appear or to be distorted, which can lead to an accident while reversing. Ford will begin notifying owners as of November 7 to get their vehicles to dealers for replacement of the rearview camera. The internal Ford reference for this recall is 20C19. The second camera-related issue affects the 2020 and 2021 Ford Explorer, Lincoln Corsair and Lincoln Aviator with the 360-degree camera. Technically, if you own a 2021 Explorer that only has a rearview camera and not a 360-degree camera, neither the above recall nor this one apply to you, but it's probably better safe than sorry here. There are 354,330 crossovers covered by this action. A video output issue could cause the displayed image to cut out, increasing the chances of a reversing accident. Ford will notify dealers starting October 7, the fix being to have a dealer update the Image Processing Module software. The NHTSA campaign number for this recall is 21V735, Ford’s internal reference number is 21S44.  The F-250 and F-350 Super Duty are in for another recalls thanks to potentially improper welds on the front axle's wheel end yoke. A bad weld could alter steering performance, getting the truck to pull left or right, or change the sensitivity of the steering. There are 9,628 affected trucks in the U.S. and 961 in Canada. Dealers will replace the axle assembly if any bad welds are found. Ford's reference number for this is 20S56. The fourth recall affects 38,005 Mustangs in the U.S. and another 2,873 Mustangs in Canada and Mexico from the 2020 model year. In this instance, the brake pedal bracket might fracture during sudden stopping, which can decrease brake pressure and increase the chances of an accident. Ford's internal reference for this recall is 20S52, the fix being to have a dealer replace the brake pedal bracket assembly. Finally, 126,033 units of the 2011 to 2013 Explorer are being recalled over a potential suspension issue.

Ford Fiesta becomes UK all-time best seller

We may regard Ford as an American automaker, but ask a Brit and they may tell you otherwise. The Blue Oval has, after all, been selling cars in the UK since 1903, and started manufacturing there as far back as 1911 when it began local production of the Model T in Manchester. Last year Ford ended 100 years of vehicle manufacturing in the UK when the last Transit van rolled off the assembly line in Southampton, but it's still the biggest-selling automotive marque in Britain.
Ford has led the British market for 34 out of the past 45 years, selling more Fiestas than any other company sells any other car in the UK since 2009... when it overtook the Focus. In fact the Fiesta has now become the best-selling car in British history, topping 4,115,000 units since its introduction in 1976. The previous record was held by - you guessed it - another Ford: the Escort sold 4,105,961 units over the course of its 32 years on the British market.
Although the Fiesta is no longer manufactured in the UK (previous versions having been built at Dagenham until 2002), engines are: the EcoBoost line was developed at the company's R&D center in Essex and are built at the factory in Dunton, while its diesel engines were developed at Dagenham in East London. Even the 1.6-liter EcoBoost engine in the Fiesta ST is built in South Wales.