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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Amazon can now deliver packages to some Ford and Lincoln vehicles

Nothing succeeds without complications popping up along the way. Sure, Amazon's Prime delivery services have made shopping more convenient than brushing your teeth, but leaving millions of packages on doorsteps comes with an inherent danger: Thieves might swipe them without anybody knowing. Amazon's solution is called Amazon Key, which allows delivery men and women to enter a customer's house or car to drop off a package. This week, Ford and Lincoln announced they would be partnering with Amazon to integrate the service into some of their vehicles. Ford is following in the footsteps of Volvo and General Motors, as both companies announced their participation about a year ago. That includes Cadillac, Chevrolet, Buick, and GMC. Key will be made available for 2017-and-newer Fords equipped with FordPass Connect, and 2018-and-later Lincolns with Lincoln Connect. Key is not available everywhere, but it can be used in dozens of city throughout the U.S., and the network is expanding. To look for compatibility for your car and city, check on Amazon's dedicated Key website. Like every other tech invention these days, Key requires a smart device application, which requires a one-time setup. The service is available on the Key app or the FordPass and Lincoln Way apps. While ordering on Amazon, customers will then select in-car delivery during checkout. Input a public delivery address, and park the car within two blocks of that address. While the order is in transit, Amazon will provide status updates, another feature that takes away some of the anxiety of waiting for a package to be delivered. The package will be put into the car within a four-hour window, and users will get notifications that the exchange is complete, and the car is again securely locked. Should customers change their minds, they can always cancel the delivery method, and the car will remain locked. In that case, the delivery could go to the building where the car is parked, or be rescheduled. Ford imagines this as the beginning of numerous car-based services in the near future that can be scheduled while the owner is not there, such as car washes.

Ford and OMS bring military ride-and-drive program to Hockenheimring

This post is appearing on Autoblog Military, Autoblog's sub-site dedicated to the vehicles, aircraft and ships of the world's armed forces. It kind of goes without saying, but joining the military means you won't be enjoying quite as much leisure time as members of the civilian world. That said, when a chance to let your hair down does come along, servicemembers usually enjoy some very unique opportunities... like driving a new Ford Mustang and F-150 around Germany's Hockenheimring. Ford and the Overseas Military Sales Corporation, the on-base retailer for the Blue Oval and the same outfit that worked out a raffle program for servicemembers to purchase the limited-edition 50th Anniversary Mustang, put together the ride-and-drive program at Germany's second most famous circuit. The OMS allows military men and women to purchase vehicles for both on-base use and for pickup when they arrive back in the United States. "The Ford Driving Freedom ride-and-drive event is designed to introduce the new 2015 Ford Mustang and F-150 to military personnel who are stationed on US bases across Europe," Ford fleet sales manager Doug Walczak said in the attached statement. "It's the first time such an event has been held overseas." According to Ford, over 300 servicemen and women applied to take part in this pilot program, which was more than double what Ford and OMS had room for. With such an impressive response rate, it's no surprise that similar events could come to other US bases. Scroll down for the official press release from Ford. U.S. Military Personnel Take Ford Mustang, F-150 for a Ride at Hockenheimring Racetrack · Ford and the Overseas Military Sales Corporation host first-ever Ford Driving Freedom ride-and-drive event for U.S. military personnel stationed on bases across Europe · U.S. military personnel got the unique opportunity to drive the Ford F-150 and Ford Mustang on Hockenheimring racetrack in Germany · Ford has worked with Overseas Military Sales Corporation since 1995 to offer Ford and Lincoln vehicles for sale throughout the Americas, as well as in Europe, the Middle East and Asia, as well as on select Navy ships HOCKENHEIMRING, Germany, June 9, 2015 – Members of the U.S. military got the unique opportunity to take a test drive of the Ford F-150 and Mustangtoday at Germany's famed Hockenheimring racetrack.