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Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2015 Ford F-150 claims segment's best payload, towing ratings

While we are set to drive the new, 2015 Ford F-150 in the coming days, there's a big piece of news on the latest-generation of the Blue Oval's bread-and-butter pickup coming out of Dearborn, and it focuses on the truck's hauling and towing abilities.
The new F-150 will have a maximum payload of 3,300-pounds (V8 models), and, perhaps more importantly, a 12,200-pound tow rating (EcoBoost V6 models), which for the first time are compliant with the Society of Automotive Engineer's J2807 standards. Those best-in-class figures are significant feathers in Ford's cap as the Detroit Three continue duking it out for the title of top pickup.
"As founding members of the SAE trailer towing committee, we will meet SAE trailer towing standards," Ford's Aaron Miller told Autoblog.

Reflecting on the Ford GT on its 10-year anniversary

Ten years ago, during the bright-eyed enthusiasm of the early 2000s and before the collective automotive industry did its best Titanic impression, we had the Ford GT. An everyman's supercar like there'd never been (remember, this was before 638-horsepower Corvettes were a thing), the GT arrived with a supercharged, 5.4-liter V8 that produced 550 horsepower and graced this retro-styled rocket with an easy, sub-four-second sprint to 60 miles per hour.
Equal to the GT's performance were its looks. Inspired by the GT40 racers that dominated Le Mans and bested Ferrari in the 1960s, the sleek, low, almost-reptilian look of the GT was the absolute pinnacle of the retro styling that so defined the early 2000s.
Crank and Piston put together a video celebrating the ten-year-old GT, arguing that Ford is a bit too busy with the next-gen Mustang, which turns 50 next week, to do it themselves. In the short clip, there is gratuitous engine noise and supercharger whine, not to mention scenes of the white-on-red GT prowling the deserts and streets of Dubai. It's a bit short, but very nicely shot. Scroll down, have a look and be sure to turn up those speakers before getting started.