2004 Ford Explorer Eddie Bauer Sport Utility 4-door 4.0l on 2040-cars

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Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

2016 Ford Shelby GT350 First Drive [w/video]

Red meat. America's signature protein has necessarily violent origins. Slaughter, butcher, open flames and iron – you don't need a recently lapsed vegetarian (me) to lay it out for you. Of course the blood and the cuts are all part of the appeal, a reminder with every forkful of beef that we still like to be visceral creatures in an increasingly sanitized world. There is much in the makeup of Ford's Mustang that matches these carnivorous tendencies. Not only does it offer a hint of violence with potential for speed every time the engine kicks over, it's also the motive meal we Americans salivate over more than any other. Ford's pony car is among the most popular car searches online, year in and year out, and truly special versions stress servers and storm forum spaces when they hit the streets. I'll be honest, I've been just as frothed and drooling to see and drive the 2016 Ford Shelby GT350 as the rest of you netziens, too. Engineers have hacked and carved away at the stock car, to make a wicked V8 morsel that's bloody-minded and racetrack ready. The flat-plane crank V8 revs to the moon and sounds like a supercar when spinning hard. The palpitating heart of newest Shelby is a 5.2-liter, naturally aspirated V8 engine that bucks the current, popular trends for performance cars, while also breaking new ground for Ford. Fast cars from all over the world have made impressive numbers using turbos and superchargers in recent years, but Ford wanted revs to make its racing machine go right. So the company tossed out the forced-induction formula, and created a flat-plane crank V8 that revs to the moon and sounds like a supercar when spinning hard. The light, strong crankshaft reduces inertial mass in the engine and allows for a mind-blowing redline at 8,250 rpm. Perhaps more importantly it makes for beautiful rising wave of available torque as one digs deeper into the throttle, which feels like fast magic when doing something like climbing the hill to The Corkscrew at Mazda Raceway Laguna Seca. At 526 horsepower and 429 pound-feet of torque, some 102-hp per liter, there's enough power for staggering acceleration whenever you ask for it. Providing, of course, you keep the pot boiling at three grand or more. To call the power delivery below that mark "weak" would be ludicrous, but it does feel more inert there than the cars in the turbo-quick jet set that's so popular these days.

Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.