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Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video:        

Entry-level F-150 now offers SuperCrew, Sport Package

Ford has made a few notable tweaks to the lower end of its F-150 lineup, giving customers a more affordable version of the four-door SuperCrew body style. The popular SuperCrew could previously only be had on XLT models and above, but Ford has announced that 2014 F-150s with the base STX trim can get the more versatile body.
The STX SuperCrew brings the price of a four-door F-150 down from $34,525 to $33,145. Like the XLT SuperCrew, the STX will be available with the choice of a 5.5- or 6.5-foot bed, while a 5.0-liter V8 can replace the base 3.7-liter V6 for $4,425. Ford has not released pricing on the different bed lengths yet, but opting for the 6.5-foot bed on the XLT raises the price $1,240 and forces buyers into the 5.0-liter V8. We'd expect a similar arrangement on the STX.
The other big news for fans of affordable pickups is the addition of an STX Sport Package on the base-level truck. It adds 20-inch wheels, black exterior accents, black-and-gray cloth seats and decals on the truck's box. The Sport Package is available on all three of the STX's body styles, with Ford listing the price as $980 with current discounts.

Ford recalling 433k cars for engines that don't shut off

Ford Motor Company has announced an enormous recall affecting 433,000 vehicles built between April 2014 and June 2015. There's a problem with the body control module in the affected vehicles that can prevent them from turning off, even if the key is removed from the ignition or stop/start button has been pressed. Individual models include the Focus and C-Max, both built at the Michigan Assembly Plant. The defective Foci were built between June 17, 2014 and June 12, 2015, while the C-Maxes were built between April 22, 2014 and June 12, 2015. Also affected are model year 2015 Escape CUVs, built at the Louisville Assembly Plant in Kentucky, between April 1, 2014 and June 12, 2015. As is usually the case, the overwhelming majority of vehicles – 374,381 – are registered in the United States, while the 52,180 are in Canada and 5,135 are in Mexico. The Blue Oval is not aware of any injuries or accidents due to this defect. Individual consumers, meanwhile, will need to report into dealers to have the body control module's software updated. Scroll down for the brief press release from Ford. Related Video: FORD ISSUES SAFETY COMPLIANCE RECALL IN NORTH AMERICA DEARBORN, Mich., July 2, 2015 – Ford Motor Company is issuing a safety compliance recall for approximately 433,000 vehicles in North America, including certain 2015 Focus, C-MAX and Escape vehicles, for an issue with the body control module. In these vehicles, it could be possible for the engine to continue to run after turning the ignition key to the "off" position and removing the key, or after pressing the Engine Start/Stop button. This is a compliance issue with FMVSS 114 regarding theft protection and rollaway prevention. Ford is not aware of any accidents or injuries associated with this issue. Affected vehicles include certain 2015 Focus vehicles built at Michigan Assembly Plant from June 17, 2014, through June 12, 2015; certain 2015 C-MAX vehicles built at Michigan Assembly Plant from April 22, 2014, through June 12, 2015; and certain 2015 Escape vehicles built at Louisville Assembly Plant from April 1, 2014, through June 12, 2015. There are 432,096 vehicles in North America, including 374,781 in the United States and federalized territories, 52,180 in Canada and 5,135 in Mexico. Dealers will update the body control module software at no cost to the customer.