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Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video:        

Project CARS 2 is coming

It's barely been a month since we released our review on Project CARS, and already, developers Slightly Mad Studios is preparing a sequel. It'll use the same crowd-funding formula that put together such a successful game this time around. The sequel was announced on the World of Mass Development portal, the same source of crowdfunding for the first Project CARS. Among the enhancements Slightly Mad is planning, there's the usual promise of more tracks and cars, but what we're really looking forward to is the news hidden in that promise. Project CARS 2 will boast bigger, more exciting forms of racing, including rallycross. In total, there will be over "50 unique locations and 200+ courses," "8 different disciplines," and "200+ cars from over 40 different vehicle classes including never-before-seen Concepts and Banned Race Cars." Yes, this all sounds very good. Project CARS 2 will also add a new customizable test track feature, and there will be an increased emphasis on both co-op and social gameplay and "skill and behavioral-based matchmaking" in online play. The crowdfunding campaign for the new title is currently underway, although it's unclear when we'll get a planned release date. As for our own wish list, it's remarkably short. We'd like a more fully fleshed out career mode, actual vehicle upgrades and customization options, and a genuine economy would be welcomed additions. Part of the fun of racing titles is working up the coin to acquire new and exciting cars. It's not that we mind full access to the game's entire roster of vehicles, we just wish that in the career mode, there was a bit more planning and challenge to getting ahold of new racers. In short, we want the best parts of Forza Motorsport with combined with the best parts of Project CARS. Oh, and if the frame-rate issues we experienced on the Xbox One could be sorted out too. What would you like to see included in Project CARS 2? Perhaps cleaner menus? A better soundtrack? Have your say down in Comments. Until then, check out the launch announcement over at WMD. Related Video: Featured Gallery Project CARS 2 News Source: World of Mass Development via Kotaku Toys/Games Ford Racing Vehicles video games xbox one playstation 4 project cars slightly mad studios

Ford of India in hot water for Figo celebrity bondage ads

Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images - which seem to be produced by a graphic artist with some Heavy Metal work in his/her portfolio - show bound and gagged people stuffed into the Figo's boot. With a tagline reads, "Leave Your Worries Behind." one version features a peace-sign throwing Silvio Berlusconi holding hostage three buxom and barely clad women, all wearing ball gags with hands and feet bound. Charming. Another version shows Paris Hilton ­similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as the follow by days new anti-rape legislation passed by the Indian Parliament. Ford has responded in a statement, that it and its advertising partner (JWT India) "deeply regret" the ads, and claim that they "never should have happened."