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2015 Ford Edge First Drive [w/videos]
Thu, Mar 12 2015We're routinely told that it's not easy being the middle child. The oldest sibling will always outshine the rest, while the youngest is routinely doted upon. The middle child, meanwhile, is seemingly never able to measure up. You know the drill: Marcia, Marcia, Marcia! But that hasn't really been the case for Ford's mid-kid crossover, the Edge. Sandwiched between its highly successful big brother, the Explorer, and the stylish younger brother, the Escape, the Edge has had plenty of its own bragging rights over the years. It's where the Blue Oval chose to first launch MyFord Touch in 2011, and was one of the company's first applications of an EcoBoost engine in a CUV. For 2015, Ford has given the Edge a brand-new outfit, complete with stand-out sheetmetal and a revamped 2.0-liter four-cylinder engine fitted with a twin-scroll turbocharger and direct-injection. The result is a vehicle that truly stands out from its compact and fullsize siblings while promising to retain Ford's edge in the midsize CUV market. Where many of Ford's cars have opted for a slim, Aston Martin-like grille, the new Edge's face is big and bold. It's around back, however, where the Edge really comes up with its own personality. The slimmer D-pillar forms the edges of a more aggressively raked rear window. It's difficult to spot in pictures, but the result is a decidedly more assertive profile than the outgoing CUV. Beyond that, the rear is home to Fusion-inspired taillights, although unlike Ford's popular midsize sedan, they're joined together by a vehicle-spanning lighting element that prominently features a Ford badge at its center. Ford's work on the Edge's interior is less progressive, though. The owner of a 2014 model wouldn't feel the least bit out of place climbing behind the wheel of a 2015, as it features Ford's same reconfigurable instrument cluster, and a center stack that's been crowned by the latest (and final) edition of MyFord Touch. Meanwhile, more JD Power Initial Quality Study-friendly buttons have replaced the obstinate and unintuitive touch-capacitive controls. The conservative take on the interior design belies the big improvements in material quality. The leather inserts in the doors are more heavily padded and the plastics are far softer. It's a similar story throughout the cabin, where owners will notice softer dash plastics and generally richer materials.
Ford of India in hot water for Figo celebrity bondage ads
Fri, 22 Mar 2013Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images - which seem to be produced by a graphic artist with some Heavy Metal work in his/her portfolio - show bound and gagged people stuffed into the Figo's boot. With a tagline reads, "Leave Your Worries Behind." one version features a peace-sign throwing Silvio Berlusconi holding hostage three buxom and barely clad women, all wearing ball gags with hands and feet bound. Charming. Another version shows Paris Hilton similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as the follow by days new anti-rape legislation passed by the Indian Parliament. Ford has responded in a statement, that it and its advertising partner (JWT India) "deeply regret" the ads, and claim that they "never should have happened."
2016 Ford Shelby GT350 Mustang rated at 526 hp, 429 lb-ft
Tue, Jun 2 2015When Ford debuted the Shelby GT350 Mustang at the LA Auto Show last year, we were told it'd have more than 500 horsepower and over 400 pound-feet of torque. And indeed it does; Ford confirmed today that its hot 'Stang will make 526 hp at 7,500 rpm and 429 lb-ft at 4,750 rpm. Compared to the GT350's main rival, the Chevy Camaro Z/28, that's an increase of 21 hp, but a loss of 52 lb-ft. That said, this Mustang packs some serious prowess, especially in its most hardcore GT350R trim. It sounds pretty wicked, too. It's worth noting that both the standard GT350 and GT350R use the same engine, with the same output ratings. It's also worth noting that this is a flat-plane-crank engine. It's the most powerful naturally aspirated engine Ford has ever made, with 102 hp per liter. Redline is 8,250 rpm. It's a lightweight engine, too – the 5.2-liter mill weighs less than Ford's own 5.0-liter Coyote V8. Perhaps most impressive is the price point for the 2016 Shelby GT350. The standard car comes in at $47,870, while the GT350R will command $61,370 – a big drop over the Camaro Z/28 and it's $73,300 sticker price (including destination but not gas guzzler charges). Ford confirmed the power output news at a media briefing today near its headquarters in Dearborn, MI. Stay tuned for more information as it becomes available. Related Video: