Ford Explorer Sport 2-d / 1993 Ford Explorer on 2040-cars

Auto blog

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford launches pair of recalls affecting fullsize sedans and Transit Connect van

Ford has announced a pair of pretty significant recalls affecting the 2010-2013 Ford Taurus and Police Interceptor, as well as their platform-mate, the Lincoln MKS. A separate recall covers the 2014 Transit Connect. The fullsize sedans include 205,000 vehicles built at Chicago Assembly over a variety of timeframes, ranging between December 1, 2009 and November 30, 2012. The vehicles, 194,889 of which were sold in the United States, have an issue with the spring controls on the interior door handles that could cause the door to open in a side-impact crash. The Transit Connect recall, meanwhile, includes 16,100 vans built between November 6, 2013 and September 20,2014 at the company's Valencia, Spain factory. In these vehicles, the seatbelt fasteners may not have been tightened properly, which could cause them to loosen over time, a condition that's obviously bad news in the event of a crash. Ford says it is not aware of any accidents, injuries or crashes in either recall. Owners will, of course, be notified and asked to report in for inspections and if necessary, free replacements. Scroll down for the full press release from Ford, which includes the complete breakdown of dates during which the affected sedans were built in Chicago. JAN 28, 2015 | DEARBORN, MICH. FORD ISSUES TWO SAFETY RECALLS Ford is issuing two safety recalls. No accidents or injuries are attributed to either of these conditions. Details are as follows: Ford issues safety recall for certain 2010-2013 Ford Taurus, Lincoln MKS and Ford Police Interceptor sedans for interior door handle issue Ford is issuing a safety recall for approximately 205,000 2010-2013 Ford Taurus, Lincoln MKS and Ford Police Interceptor sedans due to an issue with the spring that controls the interior door handles. If the spring is unseated, the door may become unlatched in a side-impact crash, increasing the risk of injury. Ford is not aware of any accidents or injuries related to this condition. Affected vehicles include certain 2010-2013 Ford Taurus vehicles built Dec. 1, 2009 to July 31, 2010 and Feb. 1, 2011 to Nov. 30, 2012 at Chicago Assembly Plant; certain 2010-2013 Lincoln MKS vehicles built June 2, 2011 to Oct. 31, 2011 at Chicago Assembly Plant; and certain 2010-2013 Ford Police Interceptor sedans built Dec. 1, 2009 to July 31, 2010 and Feb. 1, 2011 to Nov. 30, 2012 at Chicago Assembly Plant.

Ford will keep Escape and MKC plant open an extra week to meet demand

Crossovers keep selling like popular pastries, and for Ford, that means it needs to keep production going. The company announced that, rather than the usual two-week shutdown, its Louisville, Ky., assembly plant will be open for one of those weeks. The plant builds the Ford Escape and Lincoln MKC, which Ford reports have had record sales. According to Ford, Escape sales through May are up 3 percent, and MKC sales are up 10 percent compared with last year. In total, the Escape has sold about 130,000 units through May, and the MKC has sold around 11,000. Keeping the Louisville plant open will allow the company to build an additional 8,500 vehicles. Ford stated that all other assembly plants will continue with the two-week shutdown as scheduled. Related Video: Featured Gallery 2017 Ford Escape: First Drive View 24 Photos Image Credit: Drew Phillips Plants/Manufacturing Ford Lincoln Crossover SUV Economy Cars Luxury lincoln mkc