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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Toyo Tires will bring another wild catalog of rides to SEMA

Toyo Tires carts all kinds of toys to SEMA every year, the rubber company planning another 30 or so automotive exhibits this year in two locations. One of them, the Baja 911, comes with a pedigree not usually associated with the bewildering wares hawked at the Las Vegas show. TJ Russell was once lead fabricator for Singer Vehicle Design, now he's the head of Russell Built Fabrication in Sun Valley, CA. Sticking with the marque he knows well, Russell started with a 1991 Porsche Carrera 4 cabriolet, fitted the interior with a full roll cage, then built a hardtop around it to design a desert runner channeling the old Rothmans safari 911s. Underneath that bodywork lives a box-plate trailing arm suspension with 12 inches of travel, working 15-inch Fifteen52 FIA-approved Gravel wheels and 30-inch Toyo Open Country A/T II tires. Power comes from a purpose-built 3.8-liter air-cooled flat-six with about 350 horsepower — 100 hp more than stock — in a car that weighs 400 pounds less than the original. Oh, and as documented on Instagram with the tagline "All race outside, all business inside," the interior's full of quilted, cross-stitched leather, and Toyo says Russell's going to do a low-volume run of the Baja 911 starting early next year. ruffian-ford-mustang-sema-01 View 10 Photos Chris Ashton built a 1970 Ford Mustang Fastback called the Ruffian Mustang, inspired by the Trans Am Racing Series. The exterior changes are more subtle than one might think – the chin spoiler, hood scoop, and side mirrors are barely exaggerated versions of those on the original car, the intake vents astride the front lights and the steel bumpers teleported from 1970. Changes outside include de-chromed and flush-mounted glass, vented hood, front fenders that are dropped an inch, rear fender vents, dual side-exit pipes, and gargantuan fender flares over staggered Signature One wheels and Toyo Proxes 888 tires. The interior's fitted with a roll cage and race car workings. In spite of the Boss 427 badging, the engine's a 625-hp Chevrolet LS3 V8. button-built-ferrari-355-sema-01 View 13 Photos The Button Built Ferrari BB355TT picks up from last year's stanced BB328GTS widebody that gave many Internet denizens heart attacks. Laid up on a 1999 355 Berlinetta, the BB version appends a widebody kit designed Mitchell Button, rendered by Khyzyl Saleem and drenched in Azzuro la Plata, a color from Ferrari's Scagliette palette first used on a 1967 275GTB Le Mans racer.

Plethora of 2015 Ford F-150 customs runs the gamut at SEMA

Of Ford's customized trucks, two feature the name of famous Ford racers.
Of all the OEMs making appearances at the 2014 SEMA show, Ford owns arguably the most significant group of vehicles, thanks to its new 2015 F-150 and Mustang. While you can look for our Mustang coverage soon, we've managed to sneak out and get snaps of some of a few of the F-150s on display at the company's sprawling, 20,000-square-foot display (look for even more aftermarket F-150 goodness in the coming days).