2014 Ford Explorer Limited on 2040-cars

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2016 Ford Explorer configurator reveals $30,700* base price, Platinum starts at $52,600*

The a la carte menu for the 2016 Ford Explorer is ready for your... umm... exploring. The first page of the refreshed model's configurator reveals the lineup, including the new Platinum trim, and price increases for three of the carryover models. The base Explorer doesn't change by one red cent: it can still be had for $30,700. The XLT needs $33,400 (a $400 price bump), the Limited goes for $41,300 (a not insignificant $2,900 price increase), and the Sport requires $43,300 (a $200 increase). That new Platinum model goes where no Explorer MSRP has gone before, beginning at $52,600 (*all prices are subject to an $895 destination charge). However, since Ford has put almost everything in it, you can't jack the price up too much further unless you lose your mind in the accessories catalog. You can quickly head that way lower down the order, though. The Limited's price jump appears to be due to the voice-activated navigation system, which comes standard; it was formerly part of a $2,600 option package. The Limited goes up by just $995 when specced with the new 2.3-liter EcoBoost, which raises the power over the 2.0-liter EcoBoost it replaces to 270 horsepower and 300 pound-feet of torque, but doesn't incur any fuel economy penalty. All-wheel drive tacks on another $2,000, safety features like active park assist and lane departure warning come as part of $3,000 Equipment Group A, and you'll still have another three pages of options to get through. On the other hand, if you just want to get your family bundle into an Explorer without spending a bundle, the base model doesn't offer any packages and only has one option over $200. Let the research begin.

Ford looks to protect logo from Toronto mayor followers

One is a member of the Detroit Three and the maker of the Mustang, Fusion, Explorer and F-150. The other is an admitted loudmouthed, drunk-driving, crack-smoking mayor in Canada. Unfortunately for one, it shares its name with the other. Yes, Ford Motor Company is going to great lengths to keep its iconic Blue Oval logo from being appropriated by supporters of besieged Toronto mayor Rob Ford.
At a United Way event earlier this week, some of Mayor Ford's fans showed up with shirts that featured the automaker's logo with the words "Ford Nation," on them. Naturally, Mayor Ford signed them. FoMoCo was quick to issue an unhappy statement:
"Ford did not grant permission for use of its logo. We view it as an unauthorized use of our trademark and have asked it to be stopped," spokesperson Jay Cooney said. There was also a statement from Ford of Canada's Twitter account after a user alerted the company:

UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.