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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

Daily Driver: 2015 Ford Flex

The Ford Flex has been around. It's not T-Rex or even Model T old, but still; it's been hauling people and stuff since 2008 without a major redesign. That's quite a long time in the car world. Sales have been sliding the last couple of years, and the Flex is now considered a niche player in the crossover-centric US auto market. But that doesn't mean it's still not a pretty good vehicle for its purpose: If you need to haul people and stuff, there are few better choices. Some even think it's a guilty pleasure. I spent a winter afternoon tooling around suburban Detroit in a handsomely equipped Flex Limited. We're talking the 3.5-liter EcoBoosted V6 with 365 horsepower and all-wheel drive. Inside, there were big comfy seats, lots of leather, acres of storage space and even a built-in refrigerator. The drive ended up being surprisingly fun. If there's such a thing as a hot-rod minivan, this is it. I also got noticed. The Flex's boxy design has aged well. It's still polarizing, but there aren't many contemporary vehicles that look like a Flex. So if you've ever seen a Flex on the road, and thought: "Man, that thing is big. I wonder what it's like to drive that?" Now's your chance to find out.