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Ford UK exec says EVs are a good way to lose a fortune

Stateside, Ford execs are quick to point out the automaker's expansion in the plug-in sector. And despite a minimal presence in the pure EV space, the Blue Oval has been promoting its plug-in vehicles as part of an overall effort to boost fleetwide fuel economy. Too bad the company's UK chief didn't get the memo. There's "no point in us getting behind [EVs] and losing a fortune" - Ford's Mark Ovenden Mark Ovenden, speaking rather frankly at the Geneva Motor Show recently, said he didn't have real high hopes for substantial electric-vehicle adoption and said the company's money was better spent on smaller gas- and diesel-powered engines, the UK's Daily Mail says. Ovenden said of EV development that there was "no point in us getting behind it and losing a fortune," adding that his goal was to have variants of Ford's EcoBoost engine in 40 percent of the company's vehicles. Ford has about a 15-percent market share in the UK. The UK doesn't appear to be as kind to the EV as the US. Nissan last year cut the price of its all-electric Leaf there last year by about $4,000, while the company rolled out a promotion for the Leaf late last year, including allowing Leaf drivers to borrow a gas- or diesel-powered Nissan for free for as long as two weeks a year during the first three years of Leaf ownership. In the US, Ford sold just 229 Ford Focus Electrics during the first two months of the year after moving 1,738 units in 2013.

Ford and 'Dirty Jobs' pitchman Mike Rowe part ways [w/videos]

Former Dirty Jobs host Mike Rowe has one less job as of today - the pitchman is no longer a pitchman for Ford, with yesterday's announcement from Rowe ending a seven-year partnership between the TV host and the Blue Oval.
Rowe made the announcement to political pundit Glenn Beck, saying the two are "going in different directions" and wishing Ford "every possibly success that any car company could ever have," according to The Detroit News. Rowe and Ford got together in 2005, right around the time the 51-year-old came to prominence as the host of Dirty Jobs and the narrator for Deadliest Catch, two of the Discovery Channel's most popular shows.
Take a look below for a few video snippets of Rowe's tenure at Ford.

NHTSA investigating Ford's solution to May 2014 power steering recall

The National Highway Traffic Safety Administration is investigating a complaint that Ford's response to a May 2014 recall of the 2008 to 2011 Ford Escape and Mercury Mariner doesn't quite go far enough to solve a troubling power-steering problem. Roughly a year ago, Ford recalled nearly a million vehicles after it was found that a problem with the torque sensor's communication with the power steering control module could cut steering assistance for drivers. While manual steering would still be available, the problem was enough to ask drivers to report in to have the PSCM inspected, and if necessary, replaced (along with the torque sensor, or in dramatic cases, the entire steering column). That would only happen, though, if trouble codes were being thrown. If there weren't any problems, dealers were told to simply update the PSCM's software so that any issues between it and the torque sensor would simply throw a visual and audio warning – power steering would still be maintained. The petitioner claimed that following the recall work, he still experienced a problem with the torque sensor. According to NHTSA, a claim was made that Ford didn't go far enough in its solution to the problem, and that "the software update itself may in fact cause further issues with the affected vehicle's power steering, causing it to fail, and ultimately requiring replacement of the torque sensor or entire steering column." The petition was filed in early February and is now officially being looked into by NHTSA.