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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

NHTSA investigating 725k Ford, Mercury vehicles for stalling issue

Owners of Ford Escape, Mercury Mariner, Ford Fusion and Mercury Milan models, listen up. According to a report on Automotive News, the National Highway Traffic Safety Administration has opened an investigation into these four vehicles totaling an estimated 725,000 units. The investigation appears to center around a malfunctioning throttle body on non-hybrid models of the 2005-2012 Escape and 2011-2012 Fusion. With Mercury dying off after the 2011 model year, this probe will also apply to the 2005 through 2011 Mariner and the 2011 Milan. There has been some discussion around the Escape stalling issue for some time now, but this investigation appears to be larger in scope than before.
Though not a recall yet, NHTSA's Office of Defects Investigation (ODI) has received 123 complaints of stalling or surging vehicles, while Ford itself has logged 1,472 complaints. The investigation report, which is posted below, seems to indicate that a faulty circuit board for the throttle body could cause the vehicle to go into limp mode, which, according to NHTSA, could cause complaints of both stalling and surging.

Ford, Renault have surprises in store for Le Mans

All those prototype and GT racers won't be the only attraction catching our eye at the 24 Hours of Le Mans this weekend. Two major automakers have also confirmed that they've got new metal to unveil. And while they're not saying exactly what they'll be, we've got some pretty good ideas. First up is Ford, which has announced a "major Ford Performance news announcement" on Friday. Chairman Bill Ford, CEO Mark Fields, and product development chief Raj Nair will be on hand for the announcement set to take place on Friday at 10:00 AM Eastern. The Blue Oval isn't saying just what it has in store, but the widespread speculation has been that it will present a racing version of the new Ford GT at Le Mans a good half century since the original GT40 raced there. Meanwhile, Renault has announced that it is marking the 60th anniversary of the Alpine marque at Le Mans this Saturday. The French automaker has been working on reviving the dormant marque, and looks poised to finally reveal its new sports car at its iconic home endurance race this weekend. Tipped to be called the Alpine AS1, the new sports car will bring the marque back out of retirement in a more real way than the ELMS-winning LMP2 prototype ever could. Expect it to be based on the mid-engined chassis underpinning the Renault RS 01 spec racer, but built for the road. Related Video: FORD TO ANNOUNCE SIGNIFICANT PERFORMANCE NEWS THIS WEEK - Ford this week is making a major Ford Performance news announcement via live-streamed media conference - Bill Ford, executive chairman will host the event with Mark Fields, president and CEO; and Raj Nair, group vice president, Global Product Development COLOGNE, Germany, June 8, 2015 – Ford this week is making a news announcement regarding Ford Performance at 14:00 UK time on Friday. Ford Executive Chairman, Bill Ford; President and CEO Mark Fields; and Group Vice President of Global Product Development Raj Nair, will be joined by special guests for an event that will be live-streamed around the world. The news conference will be available to view live at http://bit.ly/FordPerformanceSpecialEvent where an automated calendar entry for the June 12 event is now available. Broadcasters please note the conference will be available from BT Tower at 15:00-15:30 CET/13:00-13:30 GMT (HD – ref: HD/LOG/C 113) (SD – ref: ARQIVA 71). ### Save the date: 60th Anniversary of Alpine To celebrate the 60th Anniversary of Alpine, we have a surprise for you at the 24 Hours of Le Mans!