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Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.

Autoblog Podcast #413

Episode #413 of the Autoblog Podcast is here, and this week, Dan Roth, Chris Paukert, and Brandon Turkus recap all of the big debuts that took place this week at the 2015 North American International Auto Show in Detroit. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #413 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics 2015 Detroit Auto Show In The Autoblog Garage 2015 Chevrolet Trax 2015 Audi RS 5 2015 Ford F-150 Long-Term 2014 Jeep Cherokee Hosts: Dan Roth, Chris Paukert, Brandon Turkus Runtime: 01:xx:xx Rundown Intro and Garage - 00:00 2015 Detroit Auto Show – 37:49 Q&A - 01:32:48 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes

Ford lowers MPG ratings on six vehicles

Ford has announced that it will be lowering the fuel economy ratings on a number of its 2013 and 2014 model year vehicles after an error was discovered in the company's internal testing data. The EPA has been notified.
Worryingly for Ford, the vast majority of the vehicles affected are hybrids, including the C-Max, Fusion and MKZ in both hybrid and plug-in varieties (where applicable). Also covered as part of the rerating is the entire lineup of 2014 Fiesta engines, with the exception of the ST, including the turbocharged, three-cylinder EcoBoost.
The C-Max was originally rated at 47/47/47 mpg, but dropped to 43/45/40 last year and now to 40/42/37.