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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Expert: 54.5 mpg CAFE standard can be reached without many plug-ins

Johnson Controls executive Brian Kesseler isn't likely to get any holiday presents this year from Nissan chief Carlos Ghosn or Tesla Motors head Elon Musk, but lots of other folks might be happy with what he has to say about automakers' efforts to reach stricter fleetwide fuel-economy standards. Speaking at the Automotive News World Congress, Kesseler said automakers wouldn't need to sell an extensive number of plug-in vehicles in order to meet the 54.5 mile per gallon Corporate Average Fuel Economy (CAFE) standard the US government set in 2012 for 2025 model-year vehicles. In fact, he said, components such as stop-start engine technology, turbochargers and direct injection may actually do the trick. Already, things like smaller engine sizes and lighter cars are already playing major roles in spurring fuel-efficiency gains. Of course, Johnson Controls sells batteries specially built for stop-start systems, so Kesseler does have a bit of skin in this game. The 54.5-mpg CAFE standard equates to about a 40-mpg "real world" fuel-efficiency level. To put that into perspective, the Environmental Protection Agency (EPA) said in a report late last year that model-year 2013 average fuel economy was an even 24 mpg. That was up from 23.6 mpg for the 2012 model year and 22.4 mpg for 2011. News Source: Automotive NewsImage Credit: AP Government/Legal Green Ford Fuel Efficiency mpg CAFE standards ecoboost johnson controls

Ford tries to get a better handle on what EV drivers want

Ford says more than nine out of 10 electric-vehicle drivers indicate that their current EV won't be their last. Which is a good thing. Given the Blue Oval's most recent green-car sales, that next EV purchase couldn't come soon enough. The automaker took a poll of 10,000 electric-vehicle owners in the US and found that, among other things, more than 80 percent either already have or are considering installing solar panels to enable off-the-grid vehicle charging from home. Less surprising, these drivers use their smartphones to do things like check the car's battery charge and remotely turn on or off their cars' air-conditioning or heating systems before setting off on a drive. Of course, these folks want a little bit more from their smartphone apps. Most handy would be a public charging station locator as well as the ability to reserve and pay for electric charging sessions in advance. And more fast-charging stations appear to be in store, as almost half of the battery-electric vehicle drivers use conventional 110-volt outlets to charge their vehicles at home. Ford is hoping that these repeat-driver indicators bode for good things in the future. Last month, the automaker sold almost 5,800 hybrids, plug-in hybrids, and battery-electric vehicles in the US. That was down 27 percent from a year earlier. Notably, Ford Focus Electric sales dropped 32 percent from a year earlier to just 135 units, and have fallen 16 percent for the year. It's not just Ford that's facing difficulties. US plug-in vehicle sales overall dropped 22 percent from a year earlier to about 8,600 units. Related Video: Featured Gallery 2012 Ford Focus Electric: Quick Spin View 18 Photos News Source: FordImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Ford Green Culture Smartphone Electric PHEV app