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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

8 new cars that are selling below MSRP

Car shopping has been a frustrating activity for many people in recent years, as strained new car inventories have led to markups and elevated prices across the board. It’s been difficult to find vehicles at anywhere near a reasonable price, and some in-demand models are still listed at a premium today. iSeeCarsÂ’ most recent study looked at several aspects of the new and used vehicle markets and found a handful of models that are selling at a discount – a rarity in todayÂ’s world. Most of the vehicles selling below MSRP in October were electric, though the Nissan Armada and Infiniti QX80 made the top eight. To be clear, weÂ’re not talking about huge discounts here – the Kia EV6 was selling with the largest discount of 3.1%. The other models on the list include: Kia EV6: -3.1 percent off MSRP Ford F-150 hybrid: -2.8% Hyundai Ioniq 6: -2.7% Nissan Armada: -1.8% Hyundai Ioniq 5: -0.9% VW ID.4: -0.6% Kia Niro EV: -0.3% Infiniti QX80: -0.2% Electric and hybrid vehicles like the Kia and Ford have been selling at a premium for a long time, as they experienced stronger than expected demand and had challenging early production runs. That theyÂ’re now selling at a discount could indicate wavering buyer demand, but itÂ’s too early to start sounding any serious alarm bells. Though some models are getting cheaper, the industry average is still heading in the wrong direction. The average MSRP of new cars sold last month was $42,510, while the average sales price was $46,077. That 8.4% overage is surprising to see so many months after the worst of the pandemic has passed. iSeeCarsÂ’ executive analyst Karl Brauer had a few words of encouragement, however, saying, “There are still very few ‘dealsÂ’ in the new car market. Shoppers looking to pay below MSRP for a new car will have to do their research, but a small number of models can be bought below sticker price.” Green Ford Hyundai Infiniti Kia Nissan Volkswagen Car Buying cheap cars

Watch Ford build a Mustang atop Burj Khalifa, world's tallest building

In 1965, a Ford Mustang Convertible proudly went on display at the top of the Empire State Building, the world's tallest building at the time. Earlier this year, the Blue Oval recreated the stunt by bringing the latest droptop 'Stang to the sky-high structure. Unfortunately, while still iconic, the New York skyscraper has lost the world title. Of course, an automaker can't let something like that get in the way of a good publicity stunt. For the inauguration of the Ford business unit in the Middle East and Africa, the brand gave the 2015 Mustang Convertible an even bigger building to climb – the biggest in fact. The droptop made its way to the 112th floor of the Burj Khalifa, the world's tallest building. To put a final topper on the whole event, executive chairman Bill Ford was the one to place the car's famous badge, making it complete. Like with the Empire State Building spectacle, getting the Mustang to the top wasn't as simple as just driving it off the elevator. Check out the video above to see how it was done, and scroll down to read Ford's press release about the event. NEW MUSTANG UNVEILED ON WORLD'S TALLEST BUILDING, BURJ KHALIFA Bill Ford helps inaugurate Ford's latest business unit, Middle East and Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry Ford pledged to launch 25 vehicles in region by 2016, including the all-new Mustang debuting next year Industry sales in Middle East & Africa are expected to grow 40 per cent to 5.5 million vehicles by 2020 Dubai, U.A.E., Nov. 20, 2014 – Ford Motor Company underscored its growing ambitions in the Middle East and Africa, with the dramatic introduction of the all-new Mustang on Dubai's Burj Khalifa, the world's tallest building. Ford Executive Chairman Bill Ford capped the live-action event by delivering the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper. The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa. (To see a replay, click on this link.) "Today we planted the Ford flag in the Middle East & Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry," Bill Ford said.