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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Nissan Z Proto, next-gen Hyundai Tucson and a hi-po mystery Bronco | Autoblog Podcast #645

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and News Editor Joel Stocksdale. In the news this week, Ford has teased some sort of high-performance Bronco, Nissan unveiled the Z Proto, Hyundai revealed the next-gen Tucson and GMC teased the Hummer EV's "Crab Mode." Our editors break that all down for you, and share some insights and opinions before they turn to the cars in their own driveways. This week, they've been spending time with the 2020 Mercedes-AMG G 63, as well as the 2020 BMW Alpina B7. Autoblog Podcast #645 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ford's beefed-up Bronco prototype stars in new teaser photo Nissan Z Proto previews the retro, rear-drive, turbo, manual future of the Z All the Nissan Z cars that got us to the Z Proto 2022 Hyundai Tucson debuts with striking styling inside and out GMC Hummer teases crab mode, reveal set for Oct. 20 Cars we're driving: 2020 Mercedes-AMG G 63 2020 BMW Alpina B7 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

The tricky business of octane, power, and MPG

Given tepid green-car sales numbers this year, consumers in the US aren't making the transition away from internal combustion engines too quickly. Regulations are still mandating cleaner emissions, though. In addition to downsizing and turbocharging, there's growing consideration about moving to higher-octane fuel to improve overall efficiency. In a new report, engineers at FCA, Ford and General Motors Powertrain are showing that it could work, too. The major advantage to higher-octane fuel is that it supports higher compression ratios. That in turn can lead to more power from burning the same amount of gas. "Higher ethanol content is one available option for increasing the octane ratings of gasoline and would provide additional engine efficiency benefits for part and full load operation," the researchers write in the study's abstract. The authors even think it could be possible to update some modern vehicles' engine calibration to be optimized for the better gas. While the benefits are there, we still have a long way to go before higher-octane fuel becomes a national standard. According to Green Car Congress, 87 percent of the gas sold in the US is regular grade 87-octane. Meanwhile, premium 91-93 octane makes up just 10 percent. The various grades of fuel illuminate even more annoyances with the current system. For example, Ford generally recommends 93-octane for EcoBoost engines, and the power outputs that the company publishes are based on using it. However according to Green Car Reports, such premium gas is very difficult to find in some regions of the US, especially along the West Coast. The powertrains still run on lesser grades but with lower power output. The researchers' discussion of possibly increasing ethanol in gas also comes during a heated debate on the substance. The current administration is pushing for less of the corn-based fuel in the coming years. Although, several presidential hopefuls might be favor of reversing that course.