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A tribute to William Clay Ford

The passing of William Clay Ford has been a big event for the company he spent most of his life helping run. Ford spent 57 years working for his family's company. Considering the Blue Oval has been around for over 100 years, WCF's passing is the end of an era for the Dearborn-based manufacturer.
Ford's YouTube channel has issued a short memorial video highlighting the life of the longest-lived grandson of company founder Henry Ford. It follows William Clay from his time as a boy, showing him alongside his grandfather, through his younger years, and into his twilight, as the patriarch of the Ford family.
Take a look below for this touching memorial video on William Clay Ford.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Trump takes potshots at Ford in Flint

Doubling down on his general dislike of everything south of the Rio Grande, Republican presidential hopeful Donald Trump took aim at local favorite Ford during his first campaign visit to Michigan yesterday. "Ford is building a $2.5 billion plant in Mexico," Trump told a standing-room-only crowd in Birch Run, MI, yesterday evening. "I'll actually give them a good idea. Why don't we just let the illegals drive the cars and trucks right into our country?" This is not the first time real estate mogul turned reality TV star has whined about Ford's Mexican factory plans. Previously, he promised that if he were elected, he'd levy a 35-percent tax against Mexican-built Fords. Then, as he has here, Trump failed to address other automakers selling Mexican-built vehicles in the US, including Detroit-based General Motors as well as foreign brands like Volkswagen, Nissan, and Toyota. "I would say, the deal is not going to be approved, I won't allow it. I want that plant in the United States, preferably here," Trump said, with Bloomberg reporting his comments were meant with chants of "USA." Ford announced the $2.5-billion Mexican investment in April, saying it'd build two factories to produce transmissions and engines. In response to Trump's criticism of the deal, the Dearborn-based automaker was quick to point out that it hasn't exactly been stingy about building its business here in the US. "We are committed to leveraging our global manufacturing footprint and will continue to invest where it makes the best sense for our business," Ford spokesman Karl Henkel told Bloomberg. "We are proud that we have invested $6.2 billion in our US plants since 2011 and hired nearly 25,000 US employees." Related Video: