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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford recalling 850,000 cars and SUVs for airbag issues

Ford has announced a major recall of 850,000 vehicles from model years 2013 and 2014 due to a problem with the "restraints control module."
According to Ford, a short circuit could develop in the module, causing the airbag warning light to illuminate. In more severe cases, dependent on where the short develops, the airbags and seatbelt pre-tensioners may not work in the event of an accident. The problems can be more wide-ranging than that, too, as systems that rely on information from the control module, such as the stability control can be affected.
With 850,000 vehicles affected, it's no surprise that some of Ford's volume leaders are covered. That includes the Fusion and Lincoln MKZ sedans, as well as the incredibly recall-prone Escape and the C-Max MPV.

Ford sets world record for biggest Hot Wheels track loop

Take Your Child to Work Day looks like a pretty amazing experience for a child if their parent works at Ford. For the recent event, workers at the Blue Oval set up the world's largest Hot Wheels track loop in the atrium of the company's Research and Innovation Center in Dearborn, MI, and launched toy cars from over three stories. The idea came from Ford dynamometer technician Matt West who had been building progressively larger loops with his son. This one was the biggest ever, though, with a ramp 35.5-feet high and a 12.5-foot loop to crush the previous record of nine feet, nine inches tall. Fittingly, the track was inaugurated with a Ford Mustang Hot Wheels car taking the first run. To support such a massive size, the Hot Wheels track fits into a plywood structure that's bolted together. Beyond just being fun and looking incredibly cool, the stunt was meant to teach kids about mathematics and engineering. Ford Sets World Record for Biggest Hot Wheels Car Track Loop in Support of Take Your Child to Work Day • To help children cultivate an interest in science and engineering, Ford attempted to set a new world record for building the largest Hot Wheels® car track loop as part of this year's Take Your Child to Work Day • Ford Mustang Hot Wheels car started at more than three stories high inside Ford Research and Innovation Center • Old record loop stood at nine feet, nine inches tall DEARBORN, Mich., April 23, 2015 – Ford ran circles around the old Hot Wheels® record loop as part of this year's Take Your Child to Work Day. When the effort was complete, Ford had made a world record attempt with a Hot Wheels car track loop that exceeded 12 feet tall. The world record attempt was the brainchild of Ford dynamometer technician Matt West, who had built increasingly large Hot Wheels loops with his six-year-old son Blade at their home in Monroe, Michigan. The attempt took place in the three-story atrium of the company's Research and Innovation Center in Dearborn in support of Ford's participation in national Take Your Child to Work Day. "It started as part-fun, part-physics lesson with my son at home," said West. "We built one in our playroom, and then built a five-foot- tall loop in our backyard.